Generate More Leads by Consulting Google Analytics when Optimizing your Website Design & Content
Website analytics is the measurement, collection, and analysis of Internet data in order to understand and optimize the effectiveness of your website, your marketing campaigns, and your customers’ web experience. Anyone can tell you how many views your website received last month, but web analytics goes further by breaking down the results of specific campaigns, keywords, phrases, and links to understand what your visitors are doing – or attempting to do – when they visit your website. When you understand the ins and outs of your web traffic’s actual activities, you can adjust your site’s features to better accommodate user preferences – and, ultimately, generate more leads.
THE BENEFITS OF WEB ANALYTICS
Web analytics helps determine which areas of your current website design are generating a positive customer experience, so that you know where to focus any efforts for improvement. You can also use analytics data to find and fix problems early on. Web analytics can help you to understand ways in which you can improve your click-through rates, onsite retention, and conversions. When you use web analytics to track and adjust to each variable on your website and in your marketing campaigns, the result is greater customer loyalty, higher rates of recommendation and referral, and ultimately higher revenues.
WHO NEEDS WEB ANALYTICS?
Web analytics are absolutely integral to any marketing plan. It’s not enough to simply design a beautiful website or write valuable, interesting content. In order to see whether all your time and effort is being rewarded, you need to evaluate your results. You can use web analytics to identify who your visitors are, where they’re from, and what motivates their visits – so that you can better tailor your site to your customers’ needs. When combined with other tools like social media marketing, SEO, content marketing, and PPC, you can create a powerful marketing strategy driven by up-to-the-minute data that allows your brand to be the best it can possibly be.
HOW WE CAN HELP YOU
You don’t need to be a marketing expert to realize how much the advertising and sales game has changed in the past decade. More people today are using the Internet to research and make purchases than at any time in the past – and they are leaving valuable data behind. These days, the rise or fall of your brand and your company is determined by its clicks, views, reviews, posts, blogs, re-blogs, tweets, retweets, replies, and dozens of other points of information. Who has the time to look at all these statistics? Moreover, who has the skills necessary to analyze it, organize it, deconstruct it, and re-strategize with it? At Get YOU Found, we do!
WEB ANALYTICS BLOG POSTS
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