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If you’re anything like the average American consumer, you’ve probably received numerous emails from your favorite brands and companies. If so, you’ve been a recipient of email marketing, an exciting marketing technique that can promote brand loyalty, reach out to potential new customers, and increase sales revenue. Email marketing can be used to share recent updates; promote new products and services; and offer discounts, special offers, and coupons. Most importantly, email marketing allows you to stay connected to your clients.
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WHAT IT INVOLVES
There are multiple formats for effective email marketing. A newsletter can be a great way to showcase the heart of your company to your clients. You may want to share happenings at your office, new projects you have completed, or friendly faces in your office. A welcome letter can invite new customers to your company experience, deliver valuable information about your latest products and services, and share your brand’s story. You can also request key information about your clients that will help you to segment them in the future. Another crucial element is sending out special deals that are only available through email, giving your customers a reason to keep coming back — and making them far less likely to unsubscribe.
ADVANTAGES OF EMAIL MARKETING
If done right, an email marketing campaign can help you to establish a more human connection with your clients, engendering loyalty and repeat business. One of the best things about email marketing is that it allows companies to divide their markets into different groups. Email marketing software can maintain an email list that has been segmented by several factors, including how long they have been a customer, individual likes and dislikes, spending habits, and demographic information. This enables your business to send out targeted emails for each portion of your customer base, ensuring that you only give your customers information they have requested or are interested in receiving.
WHY HIRE A DIGITAL MARKETING COMPANY?
The main goal of an email marketing campaign is to keep your customers engaged with your company. As much as you love your business, the average email reader has very little interest in reading anything but the most relevant information you have to offer. That’s why your best bet for an effective email marketing campaign is to hire a professional digital marketing company — one with experienced, skilled content writers who can write powerful, engaging email copy, and expert web analysts who can evaluate exactly what your customers are reading. Businesses that hire professional email marketing companies see better results, much more quickly, than those that don’t.
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