Dental Office Marketing That Fills More Chairs
How Get YOU Found helped Friendly Dentistry, a Greensboro practice, lift website conversions by 613 percent with a full site redesign and a sharper local ad strategy.
A dental practice can have the gentlest hygienists and the shortest wait times in town, and none of it matters if the patient searching for a dentist never finds the website, or finds it and leaves.
Friendly Dentistry was busy and well-reviewed, yet still leaving new patients on the table because their site and ads were working against them. Their reputation was strong; their digital presence simply was not keeping up.
Here is how our dental office marketing turned that around, and what the same approach can do for your practice.
Snapshot
A quick look at who we worked with and what changed.
One coordinated effort turned a tired website and scattered ad spend into a steady stream of booked appointments.
The Challenge
When Friendly Dentistry came to us, their website was holding them back. The design felt dated, the information was outdated, pages were missing content, and very little on the site grabbed attention or guided a visitor toward booking.
Behind the scenes, the problem ran deeper. Their advertising keywords were narrower than their competitors', and the ad budget leaked badly.
Of the limited number of clicks their ads earned, only 30.6 percent came from people in the Greensboro area. The practice was paying to reach patients who would never sit in their chairs, while local families searching for a dentist landed on competitors instead.
Our Approach to Marketing for Dental Offices
We started with the website, because every ad dollar leads back to it. Our website development specialists rebuilt it from the ground up, then we layered on the search and advertising work that brings patients to the door.
Here is what the rebuild included for Friendly Dentistry.
When it comes to marketing dental offices in a competitive city, a polished site is only half the job, so we paired it with dental SEO that encoded the right keywords into the site's structure and schema.
Search engines finally understood what Friendly Dentistry offered and ranked it where local patients could find it.
Dental Office Advertising That Reaches the Right Patients
The biggest fix was in the ads. We studied the top competitors in the Greensboro dental market and the keywords they used to hold their rankings, then rebuilt Friendly Dentistry's campaigns around those terms.
Our Google Ads management reshaped every ad to focus the budget on local searchers instead of out-of-state clicks, and we redirected the remaining national traffic toward the blog and contact pages so it still earned its keep.
Local patients started seeing Friendly Dentistry first, exactly where and when they were searching. Strong local reach like this builds on fundamentals every practice should own, starting with an accurate Google Business Profile.
Results
The changes showed up across every metric that matters to a practice.
A 44 percent jump in time on site and a 63 percent gain in Google Ads impression share meant more of the right people were both seeing the practice and staying long enough to act.
That momentum carried straight through to the numbers a dentist cares about, with more than six times as many visitors now clicking through to schedule appointments, fill out forms, and make payments.
The practice that once paid to reach the wrong audience now shows up for the right one, and the chairs are filling because of it.
In Their Words
“Get YOU Found did a fantastic job in crafting our website! They were very responsive to feedback throughout the process and tailored it to meet our needs. They’ve also been phenomenal at SEO and modifying it in response to real data. We have a very longstanding relationship and continue to partner with them due to their commitment to excellence in the service they provide and demonstrated strength in listening, analysis, and appropriate recommendations to strengthen our business.”
From Dr. Burton of
Friendly Dentistry
Ready to Grow With Dental Office Marketing That Delivers?
Your team already gives patients a reason to come back. Your website and your ads should give new patients a reason to walk in.
Whether you run a single practice or several locations, we will put your dental office in front of the local families searching for care and make booking the easy next step.
Contact us or give us a call at (336) 790-6735 to schedule your consultation!