Search engine optimization (SEO) plays a significant role in any company’s digital marketing strategy. Instead of attempting to undertake this massive task in-house, many organizations choose to hire an outside SEO agency to create and execute an SEO strategy. There are thousands of SEO agencies for B2B and B2C enterprises to hire. How does a business owner chose the right agency and does it matter that the agency is based in the United States? SEO Agency USA based benefits.
A simple Google search for SEO agency yields more results than one would ever have time to sort through and contact about services. Many of the results are for SEO agencies outside of the United States. However, for businesses based here there are five reasons to consider working with an SEO agency in the USA.
Every country has its own cultural nuances, social expectations, and business practices. An SEO agency outside of the of the USA might promise an in-depth understanding of American English and all of its colloquialisms, idioms, and other location-specific phrases. They may also conduct consumer research to get an idea of your target customers. However, to understand a specific market in this country, an SEO company expert must spend a substantial amount of time in the United States.
The best SEO agency in the United States is going to employ SEO professionals based in the U.S., giving them access to the culture, society, and language that people living around the world aren’t exposed to on a daily basis. This is particularly important if you want to also include local SEO services in your strategy.
When a business opts to outsource SEO work to an international SEO agency, the quality is usually severely lacking. That is because international companies based in India, the Philippines, and other countries can charge much less for services than an SEO agency in the USA. Costs of living and wage requirements are much lower in emerging nations in comparison to those in the United States.
The adage, “You get what you pay for” rings very true with SEO services. While no agency should overcharge for work, SEO is a rapidly-evolving field requiring extensive training and education. An SEO agency in the USA that invests in high-quality SEO professionals has to charge clients more to cover those costs. However, this investment in top-rated employees means your company’s SEO strategy will generate results and drive traffic to your website. The higher quality results in time savings too. When you pay for quality, you get quality, which will more likely be the case with an SEO agency in the USA than one located in another country.
When speaking to a person from an English-speaking country outside of the United States, you’ll quickly discover there are still language barriers to overcome. Your business has specific lead generation targets and goals that you expect your SEO agency to achieve. Communicating those goals, along with the minutia of your enterprise, its marketing strategy, and so on is challenging enough without having to struggle with a language gap. Hiring an SEO agency in the USA practically eliminates any communication errors that may occur.
Communities throughout the USA are attempting to stay afloat as the digital landscape transforms how consumers research purchases, communicate with businesses, and spend money. If you can hire an SEO agency in the USA, maybe even one in your own city or area, why not support your fellow local business owners? The more we as a business community support one another and work together, the stronger our nation will be in the long run.
Most of the international SEO agencies a company can hire are located in time zones on the opposite side of the planet. That means their day is just ending as you arrive to work every day. At first, it might seem like this difference won’t present any issues. This misconception eventually creates frustrating breakdowns in communication. Even if you partner with an SEO agency in the USA that’s one or two time zones away, everyone is still working at the same time and available on a regular schedule. This makes it so much easier to manage the SEO agency you’ve hired.
As a business owner, you have a lot of tough decisions to make. Hiring an SEO agency in the USA isn’t a tough decision, it’s the only one to make. There are plenty of incredible SEO agencies, such as Get YOU Found Marketing, that provide world-class services that improve your search engine visibility and generates clicks to your website. Get in touch with our SEO experts today to learn how an SEO agency in the USA can customize a strategy that exceeds your expectations and transforms your business.