Consumer Digital Marketing: Changing Patterns That Impact Sales
The consumer services sector encompasses a wide variety of businesses — from restaurants to hair salons, the advertising and buying patterns in consumer retail have shifted dramatically in recent years. A large part of the changes can be attributed to consumer digital marketing. Consumers today have better information at their fingertips which they can use to make more informed buying decisions.
No matter which consumer markets your business serves, you need proven online marketing techniques that will grow your revenues and place your business directly in front of your audience at the moment they are looking for your product or service. Get YOU Found offers customized digital marketing solutions to a wide variety of companies that serve the consumer industry.
Consumer Digital Marketing: Our Process
Our process for marketing consumer services is simple. First, we’ll conduct extensive market research that will allow us to fully understand what your customers are looking for. Then, we’ll help you develop a digital marketing strategy that will guide your customers through the sales process, from awareness to purchase. Next, we focus on analyzing and re-analyzing our results in order to determine which methods are the most successful. Some of the top digital marketing tools we use to help your business grow include:
- Search Engine Optimization: We use SEO marketing strategies to increase your brand visibility in search engines like Google. We also look for opportunities to capitalize on local SEO opportunites.
- Content Marketing: We craft unique blog posts and landing pages embedded with highly-searched keywords, so you rank higher in search results.
- Social Media Marketing: We create compelling, innovative social media content that will engage your target audience and establish your business as an industry expert.
- Email Marketing: We’ll create exciting, engaging emails that reach out to your customers to celebrate events like birthdays, share valuable information, offer special promotions, and encourage repeat business.
- Digital Advertising: We leverage search engines like Google, Bing and Yahoo using pay-per-click (PPC) advertising to place your products and services directly in front of consumers.
- Web Analytics: We use web analytics tools to measure which marketing efforts are giving you the best ROI, evaluating various metrics to adapt our approach accordingly.
A Consumer Digital Marketing Company You Can Trust
With an online marketplace that’s more competitive than ever, you need an experienced digital marketing partner at your side. When you’re ready to start growing your business, count on Get YOU Found to help you every step of the way. If you’re ready to expand your digital footprint, contact us today!
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