Professional B2B PPC Advertising

Increase your Revenue with PPC Advertising


Customized B2B PPC Advertising Services

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B2B is not immune to advertising challenges in the digital age. Businesses use search engines to find the products and services they need, just as individual consumers do. Introducing a B2B PPC advertising campaign strengthens digital marketing strategies to generate revenue and increase online exposure.

What Is PPC Advertising?

Pay-per-click (PPC) ads, sometimes known as search advertisements, display to potential customers searching for products and services on Google or other search engines. Google uses an auction process to determine which ads display on the search engine results page (SERP). You pay only when someone clicks on your advertisement. PPC works together with SEO to grow online visibility, generate leads, and increase web traffic. Your PPC campaign’s cost per conversion (CPC) is the dollar amount it takes for a customer to complete a sale, from seeing the online ad to making a purchase.

How Does PPC Work?

Search engine ad auction algorithms determine when and where an advertisement displays on a SERP. Campaign budgets, keywords, and location targeting affect how PPC ads perform. Businesses can highlight products and services that appeal to different demographics through calculated ads. For example, a company offers commercial cleaning services – interior (e.g. conference rooms) and exterior (e.g. parking lots). The businesses interested in interior services are different from those interested in exterior services. PPC campaigns allow business owners to run separate, unique ad campaigns targeting each customer base. Effective campaigns aim for more website traffic leading to revenue and sales.

Work With B2B PPC Experts To Increase Revenue

Do PPC Campaigns Work For B2B?

Business-to-business (B2B) PPC campaigns help businesses connect with target clients directly through online ads that run constantly. PPC ads increase contact form fills, phone calls, and website visits depending on your business goals. Developing a PPC strategy requires time and experience to keep costs low and conversions high. As long as you and your digital marketing agency understand the important differences between advertising to consumers vs. businesses, a B2B PPC campaign is an asset to every online advertising strategy.

What Does A Digital Marketing Agency Do For B2B?

Online guides to PPC may be useful for understanding the basics of Google Ads, Bing Ads, and other search engine auctions. However, a successful, high-converting B2B PPC advertising campaign requires an experienced, trustworthy digital marketing agency to get the most for your online ad budget.

Keyword Research

Digital marketing agencies understand the value of effective, smart keyword research. By using keyword research tools, digital agencies develop a curated keyword list best fitting your target business audience. Agencies research competitor PPC campaigns, keywords, and target demographics to develop a competitive, well-defined keyword list. B2B keyword lists may need to contain branded keywords specific to your business or acronyms commonly used in your target client’s industry. Your keyword list should include long tail keywords specific to your business with appropriate relevance and forecasted search volume.

Write Converting PPC Ad Copy

PPC ads cost money and every click counts. Experienced digital marketing agencies write compelling, relevant ad copy increasing the likelihood of your advertisement being clicked. Ads that aren’t clicked don’t convert to sales. PPC ads include a call to action such as “Contact Us Today” or “Call Now” prompting potential clients to take the next step in the conversion funnel.

Optimize Landing Pages

PPC ads include links leading to landing pages on your website that should be relevant to the product or service your ad highlights. Poorly designed landing pages lose potential business clients which affects your conversion rate. Digital marketing agencies optimize landing pages to keep your content on brand and increase visitor retention. Website landing page content must be persuasive and clear to convince a visitor your business is their best option. Landing pages should include a call to action eliciting a direct response for a client to call you, fill out a contact form, or purchase a product.

Determining A Budget

B2B PPC advertising campaign budgets vary from business to business. Consult with a digital marketing agency to develop a reasonable budget with bids large enough to compete in the search engine auctions and reach enough potential clients. Your pay-per-click budget is the amount you spend in a given day during a campaign. A bid is the amount a business spends on someone clicking their ad. Underfunded PPC campaigns risk poor performance in the search engine auctions leading to zero conversions and low click rates. Trusted digital marketing agencies have the expertise to define a budget that fits your business and performance goals.

Launch PPC Campaigns And Track Progress

Digital marketing agencies launch your B2B PPC campaign and track its progress, making changes when necessary. Constant search engine algorithm updates impact PPC and SEO strategy performance. Your business needs an expert digital marketing agency to keep up with keyword trends and competitors to ensure your PPC campaign has a high conversion rate. Agencies can A/B test, or split test, PPC ads once your campaign is launched to better understand your target audience and auction behavior. Paying attention to PPC performance and adjusting appropriately sets you up for B2B success and business growth.

Get YOU Found is a digital marketing agency specializing in B2B PPC advertising. With decades of experience and countless satisfied clients, we have the expertise to design, launch, and track your pay-per-click campaign. Contact us today to start growing your online presence and reach more B2B clients.

Free Custom Quote From Your Local Greensboro B2B PPC Agency

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Client Reviews

These guys are absolutely GREAT! Their knowledge, professionalism, and patience has been a big help to me. I have recommended my daughter and her small business marketing to "Get YOU Found".Great guys to work with.
Brian Y.
I have been very pleased with Get You Found for our state nonprofit website. They have been timely in their responses to our questions, are always pleasant and helpful, and resolve any issues promptly.Pat Ashe, President
Pat A.
I own and operate my business alone. I don't have any employees, and that means I'm the one that answers the phone, books the appointments, orders the materials, does all of the work and keeps the books. Additionally, I have to oversee my marketing campaign and budget and make sure that the money I'm spending to keep my business running smoothly is spent very efficiently and very well. In this day and age, the internet, Website/SEO/AdWords/Etc. is a HUGE part of that and it is also an area in which I have no training or expertise. In the past, I've attempted to figure this out on my own, and used other companies to manage this for me with meager and inconsistent results. It wasn't until I hired "Get You Found Digital Marketing" that this changed and I could not be more pleased with the results. They do EXCELLENT work, have been consistently improving my SEO/AdWords and internet lead generation and have been absolutely fantastic to work with!
Great experience. It's hard to find someone that's not only knowledgable but trustworthy too. You'll find that they possess these qualities and more. Ed and Peter will deliver what you're searching for and you won't be disappointed.
I met with Ed regarding his SEO services with my new non-profit start-up. While my budget was too "bootstrapped" to work with Get You Found, Ed was great at providing me with his expert opinion and those of his experienced colleagues. He was able to give me real insights into the SEO side of marketing.While I am unable to procure his services, Ed graciously offered to help me out when he could if I ever needed advice. He told me about some platforms I can utilize on my own and some strategies I can implement to help me get to where I need to be at this early stage of the start-up.I highly recommend working with Ed, and team. If you feel like you need another arm or resource for your company, this is where you will find it.
They have been very helpful in maintaining and updating my professional website. I highly recommend them!
Thomas A.
Get You Found helped modify my website to get me quality traffic that converted into sales. I went from getting hardly any unique visitors to my site to getting regular clicks because now people can find me when they search for my services. They even kept the look and feel of my pre-existing site, which was important to me. Highly recommend!
Karen P.
I have been using GET YOU FOUND for many years for many different projects. Everyone there is professional, quick to respond to our needs, and has helped us grow. We have used Get You Found for website development and SEO Optimization. They are on top of all of the current trends with Google and the other search engines - and are always fine tuning our account! I cannot recommend them enough!
D. Neal L.
Highly recommend this company to any business that is looking to improve their online presence. We struggled with getting new customers online and tried to do a lot of this in house but never got any results. After we hired Get YOU Found and set monthly budget, we were able to notice a difference almost immediately.
Pedja K.
Get YOU Found "inherited" my non-profit organization from another vendor. A few months ago, I needed their help with recurring donations through our website. They helped with the fix in a timely and professional manner and gave me exactly what I needed. I'm happy that when my previous vendor went out of business, she passed me along to Get YOU Found!
Jennifer J.
I love that I was able to find a local internet marketing company to promote my business. Get YOU found is professional and competent. They took the time to learn about me and exactly what I do so they could find me the right clients. Things are gradually picking up speed and I'm getting to the point I've got more business coming my way than I can handle. A Huge thanks to them! They just know what they're doing!
Blaine V.
Get You Found breathed new life into our online marketing. We started with SEO improvements to our initial site and revitalizing our online advertising. Then Get You Found utilized our existing extensive web content into a new, attractively designed and very functional website optimized for user experience and conversions. We've been very pleased with the SEO and online marketing/web development knowledge and responsiveness of everyone we've worked with, and particularly happy with the results that have been obtained. I highly recommend Get You Found and the good people there.
Dennis T.
I really enjoyed working with Ed and the Get You Found team. They are friendly, professional and offer great insights for taking business to the next level. I learned a lot from them and appreciate the commitment they bring to everything they do.
Sean K.
Our company has utilized Get YOU Found for nearly 10 years. They have responded to all requests in a quick and timely manner. They are efficient, have great recommendations for our websites, and are a pleasure to work with.
Megan N.
As a small, family-owned business, it has been very challenging to find a SEO firm. We have floundered for the last several years with ‘reputable’ marketing firms that promised results, but we never saw our website traffic increase. This is the first time we have finally seen a ROI. Peter, Ed and the whole team at Get You Found are extremely knowledgeable and professional. As a small business owner, it has been fantastic to know that they are working behind the scenes to make sure potential clients are finding our company. We have been extremely pleased with our results and look forward to working together with Get you Found for years to come. If you are looking for a top-notch, professional company who knows the ins and outs of SEO and Digital Marketing, look no further. We would highly recommend them to any company who is looking to increase traffic to their website.
Ronee G.
My business doubled within 6 months after i hired them. Never had so much professional attention in my career. I was amazed at what they did. They made the phone ring with new clents calling in!Robert M. Swaim, EA, MAcc.SWAIM & ASSOCIATESACCOUNTANTS AND TAX ADVISORSGreensboro, NC
robert S.
Ed and his team are wonderful to work with. A+++
Saint P.
I contacted Ed last fall because my e-commerce site which had been doing well in our first eight years was now floundering due to increased competition and my lack of understanding of the intricacies of online marketing. Ed, Peter, and Jake took the reigns and it has been an uphill journey ever since. I highly recommend Get You Found.
Rick P.
The team at Get You Found has been a pleasure to work with - responsive, knowledgeable, helpful. They make technology exciting - showing you all the possibility and opportunity for your organization - while listening to what your organization actually needs and finding the right balance. I whole-heartedly recommend!
Rachel W.