Web Analytics

web analytics service in greensboro

Web Analytics

The 411

You don’t need to be a marketing expert to understand how much the game has changed in the past decade. These days, the rise or fall of your brand is determined by its clicks, views, posts, reblogs, retweets, replies, and dozens of other points of data. Who has the time to look at all this data? Moreover, who has the time to analyze it, organize it, deconstruct it and re-strategize with it? We do!


What is Web Analytics?

Website analytics is the measurement, collection, and analysis of web data in order to understand and optimize your visitors’ web usage. Anyone can tell you how many views your website received last month, but web analytics goes further by breaking down the results of certaincampaigns, keywords, phrases and links to understand what your visitors are doing, or attempting to do, when they visit your website. When you understand the ins and outs of your web traffic’s activities, you can adjust your site’s features to better accommodate user preferences and, ultimately, generate more leads.


The Benefits of web analytics

Identifying which improvements are the most needed. Whether you’re making moderate changes to your website or undergoing a complete overhaul, any alterations you make can have a huge impact on your customer loyalty. Web analytics helps determine which areas of your current design are generating a positive customer experience, so that you don’t waste time or money fixing something that—in layman’s terms–ain’t broke in the first place.

Identify who your visitors are. Not only is it useful to know who your visitors are and what country they’re from, it’s also important to understand the “why’s” of their visit: why did they come? Why did they leave? Why did they take certain actions? Why didn’t they take other actions? Web analytics can help find answers to all these questions so you can better tailor your site to your customers’ needs.

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Keep Driving Website Results

Fix any problems early. Every website has issues and challenges. Web analytics can help us understand ways in which you can improve, either by directly asking your visitors for feedback or analyzing issues yourself.

Increase your revenue. Of course, the bottom line in any business is sales. When you use web analytics to track each variable in your campaign, the result is greater loyalty, higher rates of recommendation and referral, and ultimately: higher revenues.

Who Needs Web Analytics?

Web analytics are absolutely integral to any marketing plan. When combined with other tools like social media marketing, SEO, and PPC, it forms a powerful marketing strategy that allows your brand to be the best it can possibly be. It’s not enough to simply design a beautiful website or write valuable, interesting content for it. In order to see whether all your time and effort is being rewarded, you need web analytics.


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