What is Search Engine Optimization?
One of the best investments you can make in your digital marketing efforts is SEO, or Search Engine Optimization. Put simply, SEO is the process of getting your website to rank as high as possible whenever someone performs a search on Google, Bing, or Yahoo. We call these search results “natural” or “organic” because they’re based on pure search results — your company doesn’t have to pay, as with PPC, to be ranked at the top of its page for specific keywords. With a smart SEO services strategy, you can drive more website visitors to your site.