What is Local SEO?
What is Local SEO?
Local SEO is a form of search marketing that helps search engines – and therefore customers – find your business better by focusing on your geographical area. Taking advantage of key ranking factors can help your company rise to the top of the local organic search engine results pages (SERPs) and stand out among your competitors. This results in increased leads and sales, as the majority of people today start their purchase process online. There are multiple factors involved in determining how effectively and efficiently your local search engine optimization performs. It is the combination of all these essential elements working together that makes local SEO successful.
What We Do
We work on a number of local SEO ranking factors for your business. Your NAP – Name, Address, Phone number – listing is critical. Search engines like Google take NAP into account when determining which companies to show for geo-targeted searches. Your company needs to be claimed in all search engine business listings, and the NAP needs to be consistent across the Internet and throughout your website. Our detailed local SEO process also relies on link-building, citations, domain authority, local reviews, social media marketing, and other important search engine optimization strategies.
Local SEO Matters
While it is often difficult to rank nationally or internationally for popular keyword phrases, products, or services, it is usually much easier to rank locally. Focusing your SEO efforts on maximizing your listing on organic local search engine results pages (SERPS) makes sense, particularly because most businesses have their primary client base in their nearby geographical area. And ranking high locally also serves to boost your national – and even international – search engine results. It’s a win-win situation for your company.
How We Can Help
Precise knowledge of various platforms is necessary for successful search engine optimization. We have extensive experience in navigating the many factors that play into local SEO. From creating high-quality content and strong link-building strategies to managing social media channels and local reviews, we know the ins and outs of every element. Effective meta data creation, building domain authority, adding citations, and monitoring your NAP across all Internet channels are just some of the many aspects we monitor and leverage to maximize to your listing in local search engine results.
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