What is Local SEO?
Local SEO is a form of search marketing that helps search engines – and therefore customers – find your business better by focusing on your geographical area. Taking advantage of key ranking factors can help your company rise to the top of the local organic search engine results pages (SERPs) and stand out among your competitors. This results in increased leads and sales, as the majority of people today start their purchase process online. There are multiple factors involved in determining how effectively and efficiently your local search engine optimization performs. It is the combination of all these essential elements working together that makes local SEO successful.