Like it or not, we are living in a digital world. Radio is digital. Watches are digital. Cameras are digital. And so, nowadays, is marketing.
Gone are the days when messages about your brand came from you, and only you—now, consumers can check out your brand at any time, at any place, through any medium. And they aren’t just viewing what you have to say for yourself. Consumers can also find out about you through media outlets, your competitors, and each other.
As with everything else, there’s an upswing to counteract this rather bad news for businesses: instant feedback. Digital marketing allows marketers to understand, in real time, what’s working and what isn’t for your brand. With web analytics tools, we can instantly understand which of your products are being viewed, for how long, and how often. Why do people visit your site, what do they do when they’re there, and what compels them to make a purchase or commission your services? By using digital marketing strategies, SEO companies can understand the answers to all those questions, and then use those answers to drive your conversions further.
Like a lot of other things, digital marketing is an umbrella term that encompasses many different strategies. A great marketing team will converge all these strategies into one overarching marketing plan, monitor which devices work best for your particular brand, and then prioritize them over the others. We call this “integrated” marketing—using multiple channels such as content marketing, SEO, social media, and PPC to attract, engage, and convert customers.
Each of these strategies has different advantages and disadvantages. Some stuff is free. Some stuff isn’t. Some stuff, like social media, works on young people; some stuff works on seniors who like their online experiences to be brief and to the point. For a rundown on the most popular strategies, click the links below to view other posts we’ve written on the subject:
Whatever tactics your business ultimately chooses, it should absolutely be using digital marketing. It doesn’t matter if your brand has gone digital or not—your clients have, and the smartest strategy is to meet them there.