SEO FOR BUSINESS GROWTH
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SEO For Business Growth In Greensboro, NC and Beyond
Are you serious about the success and profitability of your business? If you are not implementing Search Engine Optimization (SEO) for your company’s website, whether it is solely online or a local Piedmont Triad brick and mortar business, you are definitely losing money and missing out on a lot of opportunities. We know that may be hard to hear, but no one ever said the truth was easy. Like most business owners, you may have heard that SEO is something your business should be doing, but you may not really understand the importance of search engine visibility for business growth.
As business owners realize they need to have an online presence in order to run a successful business, more and more companies are seeking out professional SEO services. At Get You Found Digital Marketing, our staff of experts specialize in the many components of SEO such as keyword research, backlinks, search engine ranking, and in-depth analysis that combines to form successful SEO campaigns. Since a business has many goals to consider in making it a success, getting the assistance and expertise that an SEO company can bring is extremely valuable because it allows you to keep your focus on other important projects.
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What Is Search Engine Optimization Anyway?
In simple terms, search engine optimization, commonly referred to as SEO, is the process of strategically optimizing a website so that it will boost your Search Engine Results Page (SERP) rankings. Sounds fairly simple right? It seems so until you recall everything involved in a result-driven SEO strategy. High-quality SEO isn’t just about adding keywords and keyword phrases (long-tail keywords) throughout your website. It’s also about building a good reputation with link building, providing a user-friendly experience, maintaining a secure, fast-loading website that is mobile-friendly, and giving the audience relevant, usable content that they will want to share.
Search engine optimization lets you drive targeted traffic to your website while getting your brand seen. The more exposure the better! The organic web traffic that comes your way from your SEO techniques and tactics aren’t just visits. It will bring you searchers that actually convert, boosting your conversion rate. But you may be thinking “I can get plenty of traffic from my pay-per-click (PPC) advertising” which brings us to the ultimate question.
Does Your Business Really Need SEO Services For Growth?
The answer is without a doubt, yes! SEO is the word of mouth of the Internet era. Seeing as how this is one of the most frequently asked questions we hear at our Greensboro internet marketing company, we can confidently say that you are not alone when it comes to questioning if SEO is really worth the investment. We can also say that it normally takes one short consultation with our team for smart business owners to truly understand the many benefits of implementing SEO services for their company’s website. Once they see the true power of digital marketing and SEO, they can also envision the endless growth that it can bring to their business; making it a very worthwhile investment.
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How Does SEO Help Your Business?
There are many reasons your business can see huge growth utilizing SEO; so many that we could go on for hours. But to save you the time, we will just get straight to the point. Below we have listed our top 6 ways SEO helps business growth.
1. More Eyes On You
If there is one thing most seem to know about SEO, it is that SEO increases your online visibility. If you want to attract customers, you have to ensure your ideal clients can find you. But how do we get seen, you may be wondering? SEO is the process of strategically getting your site to show up at the top of the SERPs. According to Forbes, approximately 71% of search traffic clicks occur on the first page of search results. Once your site starts ranking at the top of page one, you will be reaping the benefits of maximum visibility for years to come.
2. Brings High-Quality Website Traffic
Search engine optimization allows you to be specific with your keywords, allowing you to really hone in the content you provide for your target audience. Since the content you are creating for them is relevant to their needs, they are ready to engage and consider your company’s products and services. So long as your website offers a clear path for these HOT leads to take action, you will see that your high-quality content returns the favor by bringing you high-quality, ready-to-buy clientele.
3. Show Off Your Expertise
It is a common “rule of thumb” to assume that the best of the best are found on the first page or two of search engines such as Google, Yahoo, and Bing. By being at the top of search engine result pages, viewers are automatically associating you as an expert in your niche. A high SERP position can build credibility and trust with your target audience (hint, when your audience trusts you, they want to tell their friends about you as well).
4. Great For Long-Term Marketing Strategy
Unlike paid ads, a successful SEO marketing campaign will bring you leads and sales for many years to come while requiring occasional tweaking along the way to keep your SEO strategy up to date. Also unlike paid ads, SEO is more cost-effective. Paid search is a great way to get more views quickly, but every view is going to cost you. With SEO, the majority of the work is published and results in increased site visits. Watch your ROI grow more and more over time; all from your optimization efforts. Once you are at the top of search engine rankings, the majority of your traffic will come to you naturally (organically), lessening the need to invest in paid ads to see the same results.
5. Build Brand Awareness
SEO is great PR for your business as well. Your SEO efforts will increase your visibility which in turn gets more people talking about your brand. When viewers see something that they like or really helped them, they want to share it with friends, family, and co-workers so they can reap the benefits as well. If your target audience is sharing, liking, tweeting, or pinning your content, Google and other search engines will recognize that your brand is being talked about and will show it to organic searchers as a credible source.
6. Introduces New Opportunities For Additional Growth
A major advantage of SEO is the ability to track virtually every aspect of your strategy, giving you unbelievably valuable insight into your ideal client's behavior. Use those insights to determine what aspects of your marketing strategy can be cut and which tactics you can focus on to see even more growth. There are many SEO tools to choose from and we use the best to provide optimum SEO results.
The Bottom Line
At the end of the day, there is no arguing that your business needs customers. You can greatly increase your chances of attracting your ideal customers by implementing SEO into your business marketing strategy. To get started today, request a quote for our SEO services and learn more about how our team of expert SEO consultants can help you get to the top of the Google rankings.
Check Out Our Other Digital Marketing Services
We offer full-service organic search engine optimization strategies that can be customized to your specific needs. Our comprehensive SEO services include data analysis, detailed keyword research, web content optimization, value-based link building, and local SEO.
From blog posts to infographics, current content gives your brand a voice and potential clients a reason to visit your site. We create, distribute, and promote a broad range of content to drive engagement and build meaningful connections with your website visitors.
We maximize traffic to your website with our continuous dedication to identifying, capturing, and converting your target audience. We create engaging ad copy tailored to your audience and demographic to generate more leads and increase sales.