If you plan on handling any types of transactions on your website or intend to ask site visitors for personal information through a form, you need an SSL Certificate. Cybercriminal activity is on the rise and a series of data breaches in recent years have left many consumers concerned about data safety. According to 2017 study from IBM and the Ponemon Institute, the average cost of a data breach in the United States was $7.9 million. A data breach can leave customers worried about their personal information and also make prospective customers lose trust in your business.
One way businesses can protect themselves from a data breach is by encrypting information that passes along their servers with an SSL Certificate. Here are some of the key reasons why every business needs an SSL certificate:
One of the main reasons to install an SSL certificate is to prevent costly data breaches and cybercriminal attacks. If you are collecting any type of sensitive information, such as payment information, addresses or social security numbers, or bank account information, a cyber attacker could steal that information if they hacked into your server. Increasing site security with an SSL certificate will encrypt all of this information so any data transmission can’t be seen in its original form if it ended up being stolen or swiped once the user hit send.
Google is going out of its way to flag web pages that it finds are ‘not secure’ with its HTTPS everywhere initiative launched in 2018. Sites that have taken steps to get an SSL certificate can enjoy a slight boost in rankings. The change in rankings may not be very significant but it will give you an advantage over competitors who haven’t made the move yet. This is one indication of the importance of SSL for Google and having a certificate could put you one step ahead of your competition on SERPs.
One of the biggest benefits of having an SSL certificate is that site visitors will feel comfortable sharing personal information when filling out and submitting forms. Your website will display the security or lock icon right in the address bar. This is the universally recognized symbol of a secure site so visitors will have no problem submitting credit card information to complete an order or sharing their name and address when filling out forms. They will instantly know everything is being sent over a secure server.
If you have several subdomains associated with your website, such as blog.yourdomain.com or members.yourdomain.com, you can get a Wildcard SSL Certificate to provide security across all of your subdomains. A traditional certificate will only provide security for your main domain so this is where working with an expert can help.
One of the easiest ways to get an SSL certificate is by working with a digital marketing agency that can take care of the SSL certificate setup for you. Get You Found can set up your SSL Certificate for FREE with any site migration or hosting package. Contact us today to get started.