Choosing the right social media marketing agency can have a major impact on the way your brand is viewed and how successful your business becomes. As they say, you never have a second chance to make a first impression – and for many potential customers today, social media is the way they gain their first impression of your company. That is why it’s so important for you to take the time to find the right social media management company for your needs. Here’s how:
If a marketing agency truly understands the value of social media and is adept at using it, their own social media accounts should demonstrate this. Check out their social media sites and find out if their own brand message, tone, and style is consistent. Read through their blog posts, and ask yourself if the content is interesting and valuable? Do their posts lead to interaction with existing clients or potential new clients? You want to choose a social media marketing agency that demonstrates a mastery of these elements through their own existing accounts.
An experienced marketing agency should have a portfolio of work they have completed that is current, covers a broad range of clients, and showcases of the quality and range of their work. If they don’t have examples of what you’re looking for on their website, ask them to point you towards the social media accounts or blogs of some of their clients so that you can measure their experience against your needs. It’s important to find out if they are creative and versatile in their style and messaging, proving that they tailor their work to each individual client rather than simply relying on a set formula. Each business is unique, and their work should demonstrate their ability to adapt to the needs of their clients.
If you are involved in an industry-specific field, then you need to consider whether or not the social media marketing agency has worked with other companies in your industry – or at least in a similar field. In some cases, you need a marketing company that also offers subject-matter expertise, so ask if they have written content on topics similar to those that would apply to your company. Also, do they have expertise in working with businesses of your size or in your local area? For companies that rely on local customers or need help in growing their small business, these are important considerations.
Before you sign on the dotted line with a social media agency, ask how they will evaluate the success of your social media marketing efforts. Will they provide regular reports? Do they use analytics tools? Will they set regular benchmarks and/or deadlines? You should know exactly what to expect from them and how you will be able to measure your social media success.
Don’t simply take a marketing agency’s word that they are experts with many happy customers. Reach out to some of their past or existing customers and find out how they feel about the work the company has done for them. You can also check out their LinkedIn profile, the profiles of any employees they list on their website, and ask in related groups about their reputation. You should also look up their rating with the local Better Business Bureau and do a quick online search for any reviews or complaints regarding the agency. Doing your homework can save you disappointment as well as wasted time and money.
Most reputable companies are willing to invest a small amount of their time without charge in order to show you their qualifications or suggestions for helping your business benefit from their social media management. Whether this comes in the form of a free social media audit, a phone consultation, or an in-person meeting, this gives you a chance to evaluate their work style. You may also want to consider hiring them for a small test project, just to see if they are as good a fit for your business as they may seem.
If you are searching for the right social media management company, Get YOU Found™ offers a broad range of expertise for a range of small and mid-sized companies. Simply contact us to find out more about the social media services we offer businesses like yours!