Case Study for Friendly Dentistry
Friendly Dentistry boosted leads by 85% and conversions by 613% with Get YOU Found’s website redesign, SEO, and PPC strategy.
“Get YOU Found did a fantastic job in crafting our website! They were very responsive to feedback throughout the process and tailored it to meet our needs. They’ve also been phenomenal at SEO and modifying it in response to real data. We have a very longstanding relationship and continue to partner with them due to their commitment to excellence in the service they provide and demonstrated strength in listening, analysis, and appropriate recommendations to strengthen our business.”
From Dr. Burton of
Friendly Dentistry
Driving Growth for Friendly Dentistry Through Targeted Digital Marketing
At Get YOU Found, businesses receive personalized digital marketing expertise from seasoned online marketing professionals to turn their online presence into an unstoppable client-attracting force. This is the service we’ve provided for long-time client Friendly Dentistry, and they have seen fantastic results.
Since revising everything from their website interface to their advertising methods, Friendly Dentistry is thriving with over six times the number of customers clicking through to schedule appointments, fill out forms, and make payments. This is how we did it.
Website Redesign
Our first task was to look at Friendly Dentistry’s website. Our initial assessment revealed web design flaws, out-of-date information, missing content, and an overall lack of attention-grabbing material that was holding the site back from excelling online.
But our website development specialists knew what to do.
- We wrote fresh new posts to replace the old ones gathering dust on the website’s blog.
- We organized the site’s confusing array of linked pages and ensured that each link operated correctly.
- We added a promotional video filled with information about the business alongside testimonials from clients and interviews with employees to bring life to the homepage and credibility to Friendly Dentistry’s brand.
- We updated the website’s mobile interface, eliminated clutter by expanding the site’s number of pages and reformatting its information, redirected URLs to streamline navigation between the client’s site and external sites, and much more. We did everything in our power to thoroughly improve Friendly Dentistry’s website experience.
Not only did we redesign the structure and content of the website, but we also enhanced its visual appeal with new font choices, images, and color options to brighten the site’s appearance and make it feel inviting.
Online Advertising and Search Engine Optimization
Friendly Dentistry also asked us to use our PPC ad skills to breathe new life into their advertising ventures.
We first conducted a thorough investigation into Friendly Dentistry’s demographics to identify its top competitors within the Greensboro dental industry, a highly competitive area of business, before uncovering their strategies for maintaining high Google search rankings.
We found that Friendly Dentistry’s keywords were fairly restrictive compared to those of competitors. Their keywords not only allowed their websites to rank higher for a broader range of search terms, but also kept their advertising focused on users within the Greensboro area. This was breakthrough information for Friendly Dentistry, which struggled to keep its advertising contained: Of the limited clicks the business received through advertising, only 30.6% came from users within the Greensboro area.
Once we had a proper understanding of which keywords competitors were leveraging to acquire the highest rankings, we began investing in those keywords, reformatting the advertisements promoted with Friendly Dentistry’s Google Ads budget to make the most of each dollar spent.
Our SEO team also encoded those same keywords into the website’s HTML and schema markup to improve its rank among organic listings. Clicks that were originally coming from out-of-state were now coming from local Greensboro users, and the remaining nationwide traffic was redirected to the blog and contact pages to maximize its potential monetization.
With these adjustments, Friendly Dentistry has steadily risen to become a formidable opponent among its competitors throughout Greensboro, NC.
Results
Throughout our time working alongside Friendly Dentistry, the business has gained widespread popularity in the Greensboro area. Our website makeover has lengthened user site engagement time by 44%, and users are seeing Friendly Dentistry’s advertisements more than ever, following a 63% improvement in Google Ads Search Impression Share.
These developments have increased Friendly Dentistry’s website conversion rate by a staggering 613% and generated 85% more leads.
Ready to Stand Out Online?
A highly experienced digital marketing agency dedicated to personalized support is what businesses want to make the jump to high-quality, high-conversion online traffic. In a digital landscape where every North Carolina business is vying for the attention of potential customers, let Get YOU Found help your website rise to the top and make sure the best potential customers are finding you, no matter how competitive your industry. If you are interested in making your business stand out against the digital noise, contact Get YOU Found Digital Marketing to let us know how we can best serve your digital marketing needs.
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