Case Study for The Chop Shop Hair Co.

An initial assessment of The Chop Shop’s SEO revealed a lot of room for improvement. Much of its website’s keywords and HTML elements lacked crucial information or were difficult for search engines to understand, resulting in the site falling low in Google search results and not being seen. We made sweeping changes to the website’s schema, encoding search terms far more popular amongst users and easier for search engines to read.

After improving the chances of users discovering The Chop Shop through organic listings, our PPC Ad department then implemented these SEO alterations into the business’s new Google Ads campaign.

The first strategy to bring more eyes to The Chop Shop’s website was to start Google Ads. We started by organizing ad groups based on keyword themes like “Greensboro haircuts,” “best hair salon,” and “haircuts near me.” This helped us show more relevant ads to the right people, improving our ad quality and ranking.

Our PPC team also made calculated bidding strategy adjustments to the Google Ads’ audience targeting segments and schedule. With these changes, we could now show advertisements to users who were most likely to book hair appointments and display the ads on the days and times when they were most likely to click on them. As a result, we generated more clicks, secured better leads, and maximized our budget.

Throughout the process, we communicated regularly with the client to ensure that these results were having a real-world impact on their metrics. At Get YOU Found, we believe it is crucial that clients can experience a firsthand improvement in the popularity of their business due to our digital marketing efforts, rather than our work amounting to just numbers on a screen.