Your business Facebook page is a big part of your online brand identity. It is one of the first places where new potential customers can find you, and where your existing customers can contact you with questions or problems.  Naturally, letting someone have access to your Facebook page requires trust. However, most business owners don’t have time to manage their Facebook posting and marketing campaigns.  Even if you hire a professional social media management company, you’ll still probably want to have an employee with access to your page to handle customer questions. Facebook offers a way to help you balance this need for access and security by offering different types of administrator roles. Here is a quick breakdown of the different roles to help you make your choice.

 

 

This week in review is a smorgasbord of internet news, distilled into bite sized pieces for your comfortable information consumption.  We have a wide selection of news, from malware warnings, to judges on Facebook, to an agreement between Google and Yahoo.  Grab a plate and let’s dive into this news buffet.

 

You may have noticed this past week a malware warning appear on Google Chrome or other browsers when trying to access usually safe and trusted sites, such as CNET, Huffington Post, and Cult of Mac.  The culprit turned out to be netseer.com.  Netseer.com, a website that provides internet ads to other web sites, was infected with malware.  While the domain was infected with malware, it did not spread malware to other sites through its ads, but web browsers, including Google Chrome, picked up that netseer.com was infected and blocked any site it was feeding information to.  The other sites were never infected and the problem has been dealt with.  Would you like to know more? 

 

 

One of the things that I run into a lot when talking to clients is which marketing services they need/should use.  One of the biggest battles is between PPC and SEO.  Both have their place, but there are cases when one is definitely preferable over the other.  When it comes down to it, in most cases you should try both.  As any small business owner knows, when you are marketing a small business, you sometimes don’t have the budget to do more than one dedicated type of marketing.

 

 

Running your own AdWords campaign can be frustrating, especially if you are just starting out and don’t know the terminology.  Here are 4 more AdWords terms that you should know if you are running your own campaign.

 

Ad Position – This is the position that your ad is shown in on the search page.  Positions 1-2 (in the red box) are generally top positions and are generally shown above the search results (in the blue box).  Position 3 can be either a top position or a side position.  Positions 4-10 (in the orange box) are generally shown to the side of the search results, and anything over 10 is generally not on the 1st page of search results.

 

 

 

Knowing the terminology involved in Google AdWords can help immensely when managing your pay per click campaign.  If you missed it last week, be sure to check out my first post on AdWords terms.  This part of the AdWords terminology series focuses on terms related to clicks.

 

 

Last week we learned about the Twitter and Instagram breakup.  This week we take a look and see how the two social media sites are doing post breakup.  Let’s kick up our feet, open a box of holiday cookies, and start the judging process.

 

If you are a new AdWords user trying to boost your sales through pay per click management, it is important to get to know the AdWords terminology.  Knowing what each term means not only lets you understand what’s going on in your AdWords account, it can help you understand the AdWords tips and tricks you find on the internet.  Here are 6 terms you need to know before you start your AdWords campaign.

 

 

 

Which type of keywords you use can be crucial to the success of your Adwords Search Network campaign.  Using keywords that are too general can waste money, while using keywords that are too specific can mean you don’t get clicks.  Here is an explanation of the different types of keywords you can use in an AdWords campaign.

 

First we need to define a few terms.  A keyword is a set of words that you want to show ads for.  A search term is the set of words a user types into Google search that triggers your ad.  In some cases these are exactly the same, but in many cases they are not.

 

 

 

 

 

 

 

 

Facebook can be a great way to market both small and large businesses, but you need to have fans to market to in order for it to be worth your while.  One of the easiest ways to get more Facebook fans is to advertise with Facebook.  With the growing number of ways to advertise with Facebook, beginning your ad campaign can seem confusing.  Here is a list of different types of Facebook campaigns that can hopefully make things a little clearer.

 

 

I will save you from many of the basic details.  You can look up Edgerank, Timeline, and Promoted posts to learn more about what they are.  I am going to discuss why they are a bad move by Facebook, even though they look great on paper.