Search engine optimization is constantly changing and what might have been good for your site a year ago might not be beneficial anymore.
An SEO analysis, also known as an SEO audit, gives you an accurate idea of the strengths and weaknesses of your current SEO campaign. This will give you an outline for a plan to better your site for both search engines and your audience. But what exactly can you expect out of an SEO analysis?
SEO Analysis and Profitable Keywords
Part of your SEO analysis will include researching keywords. You will see how valuable your current keywords are. You might find that you need to use them more (or less) often in your content in order for them to be effective. Also, you might find that there are variations of your current keywords that would bring you more revenue in the long run.
An SEO analysis can improve and help you focus on the correct words and phrases within your content.
How Your Site is Being Found
Another interesting aspect of the analysis is knowing where your traffic is coming from. According to the Pew Research Center, “Nearly two-thirds of Americans are now smartphone owners, and for many, these devices are a key entry point to the online world.”
The majority of your audience might be viewing your website on a mobile device. This would give you an excellent indication of whether or not your site’s current layout is mobile-friendly. If it isn’t it gives your SEO team a great starting point.
How Your Site is Used
Audience members of different ages and genders search the web in different ways. One person might wish to find a phone number to call you directly and ask you questions, whereas someone else might want to find out that information on their own. Everyone’s habits are different, so its important to know how your site is being used by those who visit it. This will allow you to cater to them and give them a great user experience.
SEO Analysis and Search Engine Friendliness
There are literally hundreds of things that you can do in order to improve your searches. Some of them are big, and some are small. It can be difficult to keep up with all of them! An SEO analysis will tell exactly where your site stands, and even some things you could be doing better. While your content and website should be for the benefit of your audience, search engines are an important part of the equation.
New Opportunities, New Business
More often than not there are simple things that can help you bring in more business. Something as simple as clear call to actions may help your site. Another common mistake is that many websites are not responsive, which causes potential customers to miss out, depending on the size of their screen.
Your SEO analysis will give you a lot of important information! If you’re looking to have your website audited, contact Get YOU Found today!
- Posted by getyoufound
- On 2015-06-29
- 0 Comments