What is Content Marketing?
What if something as simple as an article on your website or an updated blog post yielded actual, honest-to-goodness sales? That’s content marketing. Your business puts out relevant, valuable, compelling information pertaining to your industry or field of expertise. People who are looking for answers find it, engage with it, and connect with it. Prospective customers learn to trust you as an expert in your field, which translates into likes, reblogs, retweets, and ultimately: sales. Current clients begin to rely on you for consistent, pertinent information that is relevant to them and their needs — making them more likely to return again and again.