Social Media
State Farm's Effective Use of Facebook Reveal Tabs - State of Chaos
October 31, 2011
If you haven’t seen State Farm’s State of Chaos advertising campaign, you are missing out. It’s a rather ingenious use of social media marketing because if you “Like” State Farm’s page on Facebook, you are in for a treat. After entering your name and address, it uses Google Street View to locate your house, and then you get to watch a video of a giant robot tromping through your neighborhood and blowing up your house. Fun, right? And it’s a great way to get new fans for their Facebook page because you have to like it before you can access the fun video.Google Analytics Real-Time offers live data
September 29, 2011
Google announced the launching of a number of new tools for Google Analytics over the past few days, including Google Analytics Real-Time, Google Analytics Premium and a new Google Analytics Interface. Today I will fill you in on the details of Real-Time and how it lets you access your data in (you guessed it) real time in order to enhance your online marketing and social media marketing strategies.
An Awesome Example of Using Social Media for Cause Marketing
November 08, 2010
Instead of talking about how Facebook can make money for businesses, let’s talk about how social media can help charities and non-profit organizations in your community. Marketing to improve awareness or to promote a particular charity is called cause marketing. Some of you may be familiar with the Susan G. Komen Race for the Cure or the Live Strong campaigns. These are two very popular examples of cause marketing. However, these campaigns are run with huge budgets and tons of staff. How can you get awareness in your local community for a cause that you care about?
As a local example, the Often Awesome organization has been using social media for over a year to help raise awareness about ALS, sometimes known as Lou Gehrig’s disease or motor neuron disease in Great Britain. In 2009, Tim LaFollette, a graduate of Guilford College, was diagnosed with an extremely aggressive form of ALS. To give you a shortened version of what ALS is, basically your nerve cells waste away or die slowly, leaving the person in a paralyzed body with a fully functioning mind. His friends and wife organized what they call the Often Awesome Army to help raise awareness about Tim’s condition and raise money to improve his quality of life.
How Word of Mouth Advertising translates into online social media
March 11, 2009
Everyone knows that word of mouth endorsements are generally the most effective and most desired form of advertising. They are free, generally self propagating and are also the most effective long term form of advertising in any medium. This is due to the generally accepted idea that people listen to, and trust, their friends.
Here are two excellent books that you can get on the subject:
Word of Mouth Advertising Online & Off by Lynn Thorne
Narcissism in Blogging
February 12, 2009
I was recently talking to David Hamilton over at the WHIR (Web Host Industry Review - read our post about acronyms) about blogging, and he brought up the very good point of how to avoid narcissism in blogging. It does seem like blog writers can be a little full of themselves. After all, they are portraying themselves as experts on a particular subject.
So how do you avoid this situation?
