Keyword Research

Keywords "Not Provided:" What Encrypted Search Means for Your Marketing Analytics

 

One of the many ways that marketing analytics can help you develop a smart SEO plan is by telling you which keywords bring the most visitors to your site, and more specifically which keywords bring in the customers who are the most engaged in your site.  If you’ve looked at your keywords report in Analytics recently (and you should!) you’ve probably noticed a larger than usual number of visits entered as (not provided) and may have wondered what that means.  Last month Google began automatically encrypting searches from people that are logged into their Google accounts.  According to Google’s blog post on October 18th, this means that “When a signed in user visits your site from an organic Google search, all web analytics services, including Google Analytics, will continue to recognize the visit as Google “organic” search, but will no longer report the query terms that the user searched on to reach your site.”
 
 
 
 
 
 
 

Why you need more than one Google Adwords ad group

There is a reason why people need pay per click management. It is simply too easy to set up a Google Adwords (or other PPC) campaign incorrectly or inefficiently.

I recently took over a campaign for a client who had put around 200 keywords into two different ad groups with a total of two ads between them. It is a lot faster to set up a campaign by entering all of your keywords into one ad group like this, but it can really hurt your campaign.

TMA - Too Many Acronyms

I run into acronyms a lot in the tech industry. Everyone assumes that you must know what all of them stand for since you are also in the tech industry. Other industries sometimes make this mistake as well. This actually relates very well to keyword marketing research and search engine optimization.

Narcissism in Blogging

I was recently talking to David Hamilton over at the WHIR (Web Host Industry Review - read our post about acronyms) about blogging, and he brought up the very good point of how to avoid narcissism in blogging. It does seem like blog writers can be a little full of themselves. After all, they are portraying themselves as experts on a particular subject.

So how do you avoid this situation?

We are All Experts at What We Do Best

I often find that search engine optimization is an educational experience for both parties - the client and the SEO company.