Google Analytics

How Google Analytics Can Help You Choose Blog Topics

 

As part of my recent decision to focus on blogging more frequently, I’ve been looking around for things to help me find inspiration for topics.  Of course, I’m subscribed to several marketing and tech news sites, and those are great sources of ideas, but they are not always inspiring or the most relevant to what we do.  Because I’m generally an Analytics geek, I decided today to look at our Google Analytics account, and as usual I found some great information. There are a few places you can look in Analytics to learn more about your blog.  Two of the most useful areas are your content report, and your keyword report.
 
 
 
 

Keywords "Not Provided:" What Encrypted Search Means for Your Marketing Analytics

 

One of the many ways that marketing analytics can help you develop a smart SEO plan is by telling you which keywords bring the most visitors to your site, and more specifically which keywords bring in the customers who are the most engaged in your site.  If you’ve looked at your keywords report in Analytics recently (and you should!) you’ve probably noticed a larger than usual number of visits entered as (not provided) and may have wondered what that means.  Last month Google began automatically encrypting searches from people that are logged into their Google accounts.  According to Google’s blog post on October 18th, this means that “When a signed in user visits your site from an organic Google search, all web analytics services, including Google Analytics, will continue to recognize the visit as Google “organic” search, but will no longer report the query terms that the user searched on to reach your site.”
 
 
 
 
 
 
 

Google Analytics Real-Time offers live data

Google announced the launching of a number of new tools for Google Analytics over the past few days, including Google Analytics Real-Time, Google Analytics Premium and a new Google Analytics Interface.  Today I will fill you in on the details of Real-Time and how it lets you access your data in (you guessed it) real time in order to enhance your online marketing and social media marketing strategies.

Google Analytics Real-Time

Marketing Analytics Metrics to Watch

I was asked recently asked to contribute to a discussion on the most important metrics for marketers to watch.  Since a lot of my work involves tracking website usage and helping clients optimize their websites to meet their goals, I chose to focus on important site usage metrics for marketers to watch.  To follow the rest of the discussion, and to learn about some important metrics to watch in E-mail marketing, check out this post by Lisa Cramer.

Unlock the Full Potential of your Pay Per Click Ads with Google Analytics

 

Google Adwords by itself will give you a lot of information about the impressions, click through rate and costs of your Pay Per Click (PPC) Ads.  However, many businesses make the mistake of focusing too much on that information without looking at what else is available.  Linking your AdWords and Analytics accounts opens up a ton of new information on site usage, goal conversion rates and ROI of your ad groups, ads and keywords.  This is a powerful pay per click management tool that can help make sure you get the most out of your ad budget.
 

Web Analytics Tips: Using Custom Segments

Google Analytics offers a lot of helpful information, but sometimes you want to answer a specific question that it doesn’t have a preset section for.  This is where the Custom Reporting feature can help.  Many people never use this feature, but once you get the knack of it, your custom reports can help you get the most helpful information about your website traffic.  The Google Help center has a great video to get you started with the basic how-to of putting a custom report together.

 

Web Analytics Tips: Compare to Site Average Feature

One useful aspect of Google Analytics that I often forget about is the “compare to site average” feature.  It’s all well and good to look at how individual metrics change over time, but it can be very helpful to know how one particular page, traffic source, or other variable is performing in comparison to the rest of your site.  This feature can be used when looking at almost any metric, as there will be a site average listed underneath most.  

The Cost (and Reward) of Pay Per Click (PPC) Marketing

The other day a potential client wanted me to set up a pay per click campaign for them to increase their sales. Of course, I tried to explain that they needed additional analytics on their site to determine the efficacy of the campaign.