Elizabeth Cromwell

Enjoys Writing About

Pay Per Click and Social Media

Interesting Fact

Had a steampunk wedding

Favorite Movies

The Labyrinth, Six String Samurai, The 5th Element, and Ratatouille

Favorite Musical Artists

Too many to name, but here are a few: Simian Mobile Disco, Peaches, They Might be Giants, Balkan Beat Box, M.I.A., and Ladytron

Favorite TV Shows

True Blood, Doctor Who, Buffy the Vampire Slayer, and Firefly

Favorite Authors

Neil Gaiman, Patricia Briggs, Charlaine Harris, Patricia C. Wrede, Tamora Pierce, and Catherine Valente

Favorite Activities

Making things, knitting, crocheting, reading, watching TV, and playing games (like Settlers of Catan)

#LOL

 

Twitter started April off with a fun April Fools prank and has continued to be amusing throughout the beginning of this month.  Here are some of the funniest things that happened on Twitter in the past 2 weeks:
 
April Fools
Did you hear that Twitter is going to start charging users 5 dollars a month for the use of vowels?  Apparently Joan Rivers got the message: 
Joan Rivers Tweet without Vowels
 
 

Pinterest Gets a New Look

The pinterest logoOn Monday, you may have noticed something a little different about Pinterest…or not.  Pinterest has made some new updates that enhance the usability of the site without changing it too much.  When you log in, the main page looks very similar, although the pins are a little bigger.  The major differences become apparent when you click on a pin.  Instead of the old set of links under the pin, there are links to the right as well as under the pin.  Instead of having to click on the original pinboard and open a new tab, the pinboard is now on the righthand side and you can navigate it without leaving the page you are on.  Once you are done, you can easily go back to your pin feed.  

 

Google+ Gets New Cover Photos

Earlier this week, Google+ changed their cover photo size to enormous.  Google+ resizes the photo for you, so you can upload a photo of just about any size and it will work.  Since it can be a lot easier to find the right photo when you know the actual photo size, here are the actual sizes for each type of Google+ photo. 

4 Favorite Geeky Valentines on Social Media

Since Valentines Day is tomorrow, I'm taking a break from serious blogging to bring you some of my favorite geeky Valentines that I have found on various social media sites lately.

1. Game of Thrones

Game of Thrones is a fabulous Fantasy book series by George R.R. Martin that has been adapted for television by HBO.  Both versions are very well done and I highly recommend reading/watching them.  These Game of Thrones Valentines are hilarious if you have read the books or seen the show.

a set of game of thrones valentines

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

There is a Monster at the End of this Twitter Conversation: 3 Things We Can Learn from Sesame Street's Twitter Marketing

a shadow of a monster is slowly revealed to be grover

 

So, I was looking at Twitter last Wednesday and I happened to notice an awesome exchange between Sesame Street and Wil Wheaton.  Sesame Street started a series of tweets about there being a monster at the end of this Twitter conversation.  This is a new take on the popular Sesame Street children’s book The Monster at the End of this Book.  As people retweeted Sesame Street’s tweets, there were more pleas from Grover to not retweet this tweet and pieces of the monster at the end of the Twitter conversation were revealed.

 

Would You Tweet for a Seat?

 

Theater seats with a twitter bird outlineA trend has been gaining momentum in theaters, tweet seats.  These are special sections reserved for people using a smartphone to tweet about the performance or show.   In some cases, such as the Providence Performing Arts Center, these seats are free.  There are many varying opinions on tweet seats, ranging from utter contempt to excitement that some theaters are taking advantage of the exposure that social media can provide.
 
In some cases, tweet seats have been used for members of the show to tweet information about the performance to the audience.  This also allows the audience to ask questions about the performance in real time.  Another way to look at this is that the theater has interactive program notes that are tweeted when they are relevant.  This is something that could greatly enhance a performance, or it could become distracting.  I think of it like watching a movie with the commentary on.  In many cases there are a lot of interesting tidbits that you would never know without it, but, in general, I would want to see the movie in its entirety first, and then watch the commentary.
 

PPC vs SEO: Which is Better?

 

two knights fighting
 
One of the things that I run into a lot when talking to clients is which marketing services they need/should use.  One of the biggest battles is between PPC and SEO.  Both have their place, but there are cases when one is definitely preferable over the other.  When it comes down to it, in most cases you should try both.  As any small business owner knows, when you are marketing a small business, you sometimes don’t have the budget to do more than one dedicated type of marketing.
 

Announcement: Facebook Adds Google...I mean Search

 

McKayla Maroney pouting with the words Graph Search on the picture
 
Facebook Graph Search is coming, and there is nothing you can do about it, except maybe delete your Facebook account.  Just like when Facebook rolled out Timeline, there will be a period where you can pretend it isn’t going to happen and resist the change, but eventually you will be forced to accept Facebook Graph Search.  Here are answers to a few questions that you probably have about Graph Search.
 
What is Facebook Graph Search?
Facebook Graph Search will allow you to search through the vast amount of information that Facebook has collected about you and your friends.  Want to know which of your friends likes The Vampire Diaries, or how many of your friends went to Burning Man last year?  Now you can find out by searching through Facebook.  For more info on the Graph Search feature, take a look at this Huffington Post article.
 

4 AdWords Terms You Should Know

 

Dos Equis Guy Meme: I don't always run PPC ads, but when I do, it's with a free adwords coupon
 
Running your own AdWords campaign can be frustrating, especially if you are just starting out and don’t know the terminology.  Here are 4 more AdWords terms that you should know if you are running your own campaign.
 
Ad Position – This is the position that your ad is shown in on the search page.  Positions 1-2 (in the red box) are generally top positions and are generally shown above the search results (in the blue box).  Position 3 can be either a top position or a side position.  Positions 4-10 (in the orange box) are generally shown to the side of the search results, and anything over 10 is generally not on the 1st page of search results.
 
 
 

Clickity Clack: 5 AdWords Terms You Should Know

 

a mouse poineter clicking on the word click
Knowing the terminology involved in Google AdWords can help immensely when managing your pay per click campaign.  If you missed it last week, be sure to check out my first post on AdWords terms.  This part of the AdWords terminology series focuses on terms related to clicks.