Creating a successful email marketing campaign involves far more than just providing a great incentive or having a compelling subject line. Getting your customers to actually open and read your email involves far more. Among other things, the day and time that you send a specific email can be incredibly important.
Don’t Expect Folks to Read It Right Away
To begin with, keep in mind that not everyone will open your email immediately. In fact many people don’t even visit their primary email service every day, and even those that do may ignore your specific email for a few days. In the past, the rule of thumb was to allow up to three days for subscribers to open an email, but as more and more people focus on social media marketing instead, the new standard is to allow up to five days.
Consider the Best Day of the Week to Send Emails
No one wants to deal with “junk” or sales emails on a Monday. And many people have weekends that are far too jam-packed to consider sifting through numerous messages. Not to mention the many folks who try to avoid the Internet entirely on the weekends. Most research indicates that the best days to send out emails are midweek, on Tuesdays, Wednesdays, or Thursdays.
Think About the Best Time of Day to Start Email Marketing
Believe it or not, early morning delivery actually has the lowest rates for opening and reading emails. If you think about it, the first time the average person checks email in a day is at work. This means they may not even get to their personal emails until later in the day – and many people today actually have an entirely different email account for those communications. Also, if you’re in the US, keep in mind that the largest percentage of the population lives on the East Coast. So, the best time to send your email should be the best time for those in the Eastern Standard Time zone to read it. That why the best rate for opening emails is for those sent around the average person’s lunch hour, between 12:00 pm and 1:00 pm EST.
How Far in Advance Should You Send an Event-Based Email?
If you want to plan an email campaign around a specific event, it’s important to consider that fact we mentioned that folks don’t always open their emails right away. Sending out an email too close to the day of an event may mean that a significant portion of your intended audience won’t read your email until it’s too late. The absolute minimum should be to send out the email at least three days before the event. Our personal recommendation, to be absolutely safe, is to send it at least five days or more in advance.
How To Start Your Email Marketing Campaign
Given all of this information, you’d think all you need for a successful email campaign is to send out all your marketing emails between noon and 1:00 pm on Tuesdays. But in reality, there isn’t one set strategy for starting an email marketing campaign. It’s just not as simple as sitting down, writing out an email, and sending it. You need to consider a number of additional factors, including how often to send emails,which marketing agency to work with, and much, much more.
At Get YOU Found™, we can help you figure out the best time to start your email marketing campaign. Contact us and learn how we can begin strategizing your email campaign today!
- Posted by getyoufound
- On 2017-03-07
- 0 Comments