Mobile Web Design
Looking for a mobile responsive website to reach consumers on all devices?
READY TO IMPROVE YOUR DIGITAL MARKETING SUCCESS?
Expand Your Reach Through Mobile Web Design
Can you remember the last time you were not within 10 feet of your smartphone? Tens of millions of individuals just like you use their phones and tablets for everything, including searching online and especially when they want information right away. If your business website is not built for today’s mobile users, then you are leaving money on the table.
It is estimated that smartphone usage will continue to grow at an astonishing 45% compound annual rate, which means that mobile device usage and mobile web traffic will continue to become more central to how online businesses acquire customers. As individuals spend more time using phones and tablets, search engines have quickly readjusted to keep up. Over 50% of Google results on mobile devices are different than those from the same search on a desktop device. Independent testing has shown that Google’s updated mobile algorithm slightly favors websites that provide mobile users with a favorable, and responsive experience. Google calls this their “Mobile First Index”. Google is allocating a tremendous amount of resources to ensure that their products and platforms are “mobile friendly” and so should all businesses who are relying on or want to expand into the world of the “Mobile Internet” to drive new business
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For businesses that want to capture customers in the mobile market, it is vital, both for search rankings and your web traffic, that your website performs well and looks good on mobile devices. When is the last time you looked at your company’s website on your smartphone? It is estimated that over 50% of websites do not function properly on mobile devices. Have you considered how much revenue you may be losing simply because your website does not work properly on a smartphone or tablet? Keep in mind that every smartphone and every tablet is different. In order to be viewed properly on all devices, your website must be mobile responsive, meaning that it will adapt to different mobile operating systems, screen sizes, and mobile browsers to look good and work properly.
In today’s competitive economy, people searching online have plenty of choices that are easy to find. If your potential customers cannot access your website on their smartphone or tablet, it is almost guaranteed that they are taking their business elsewhere. As you can imagine, mobile growth is nowhere near complete. According to a recent Internet usage study published by ClickZ in May 2019: “Mobile has more than 4.68 billion users as of January 2019, an increase of approximately 100 million from 2018.
And mobile traffic was responsible for 52.2% of internet traffic in 2018, up from 50.3% in 2017. By 2021, we can expect that worldwide mobile ecommerce will account for 72.9% of all retail ecommerce, up from 58.9% in 2017. That represents about $2.32 trillion of e-commerce sales.”
Simply having a mobile website does not translate into more customers. In most cases, redirecting mobile visitors to a mobile home page instead of the mobile version of the website they are trying to access, creates a negative experience. Plus, a single mobile home page will not rank as well as the actual website pages — especially if the mobile home page does not contain most of the content from the desktop version.
It is important to understand that mobile device users generally have the same goals as desktop users. As such, your potential customer’s mobile experience should be similar and responsive to the different screen sizes and types of devices they may be using.
So, what does this mean for you as a business owner? If your current website is not responsive for mobile devices, you are losing customers, market share and revenue, while if your website is responsive, you are gaining customers, market share, and revenue. Customer loyalty has changed; Individuals have access to thousands of options right in the palm of their hand and they are loyal to brands that provide them with a smooth and consistent experience across devices. Your customers know what they want and they want it immediately. In just a few seconds, your customers will decide if your experience is in line with their expectations, and they will choose the site that provides a clean and fast mobile experience, leaving an unresponsive website in order to search for someone else. Make sure that someone else is you.
Not sure if your website is responsive? We can help! Contact Get You Found for our free mobile website analysis by contacting us!
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