How to Choose an Email Marketing Agency
How to Choose an Email Marketing Agency
- Posted by getyoufound
- On 2017-03-07
- 0 likes
Choosing the Right Email Marketing Agency for Your Campaign
Hiring a professional digital marketing agency is essential if you want to achieve measurable results – fast. You need talented, proven content writers who can write commanding, engaging copy along with skilled web analysts who can effectively evaluate the success of your campaign. Professional email marketing agencies make it their business to get you the positive results you’re looking for.
There are many affordable and experienced email marketing agencies available to plan, create, send, and track email campaigns for you. So, how do you decide which agency is the right fit for your company? Here are some key things to think about when considering an email marketing company:
- What are the advantages of hiring an email marketing agency instead of using an email service?
While many of the better-known email services offer free, pre-designed templates to choose from, you have to create the content yourself. In today’s marketing world, content management is one of the most important parts of any marketing campaign – and it’s one of the things Get YOU Found™ specializes in. We can customize an email campaign just for you, helping you to connect with both existing and potential clients more effectively – with more lucrative results.
- What are the goals of your email marketing campaign(s)?
Knowing exactly what your goals are before you interview a potential email marketing agency will help you to find the right match for your company. If you want to drive the majority of your sales via email, you need a detailed, ongoing plan for creating, sending, and tracking a variety of welcome letters, promotional emails, customer surveys, and more. If your focus is events, you might need a plan for sending digital invitations and tracking RSVPs as part of your email marketing strategy. Make sure the company you choose has experience with exactly the type of email marketing you need.
- What is your email marketing budget?
Pricing is an important consideration, and you should know how much you are able to spend before you find out how much a particular company is charging. If their prices are far above your budget, they may not be the right company for you. On the other hand, if you have some wiggle-room, their prices are in the same ballpark, or you simply really like the idea of working with that company, try sharing your budget with them. They may be able to come up with an alternate email marketing strategy that does fit your budget.
- Do you need help developing your email campaign strategy?
In order to build a targeted, successful, long-term email marketing campaign, you want to choose a marketing agency that can create a customized strategy to fit your specific goals. Your email campaign(s) should be integrated into your overall marketing strategy. An experienced agency can look at your goals, other marketing efforts, budget, and then create a targeted email marketing strategy that fits your requirements.
- Will your emails appear the way you want no matter where your customers view them?
Your clients may be reading your emails on a variety of devices, including laptops, smartphones, and tablets, as well as in a variety of different email programs and Internet browsers. Make sure you choose an agency who knows how to create emails that will show up correctly in multiple platforms and on different devices. They should understand mobile optimization, responsive design, and the differences between various browsers and email servers.
- Will your email campaigns work with social media and enhance your existing marketing strategy?
Ideally, you’ll hire the same marketing company to create your email and social media campaigns. That way, they can include references to the latest email marketing news on your Facebook, Twitter, Pinterest, and other social media accounts, reinforcing the message and encouraging your customers to take advantage of the latest special promotion or consider your latest product. At the very least, your emails should include embedded links to your company’s social media pages, so that readers can join and start speaking up.
- Where do they get their images?
A picture really is worth a thousand words. When you can match just the right picture with just the right words? That’s powerful. You want to ensure that the email marketing agency you choose uses sharp, visually-compelling images to support your brand message. You may also need to provide some images yourself in order to properly showcase the products or services you’re promoting. It’s also essential to make sure that all of the images they use are either licensed to you or the agency, or else are royalty-free. The last thing you want is to receive is a cease-and-desist letter, but there are some less-reputable firms who will use unlicensed images and simply roll the dice.
- What kind of customer service can you expect from the agency?
Top-tier email marketing agencies provide clear, consistent, and supportive customer service. Agencies that cater to small businesses are usually smaller themselves, which allows them to offer friendly, responsive customer service and personally respond to your questions and concerns. A good test is how quickly and enthusiastically they respond to your initial contact. Response time is important, because if there’s a problem with your email campaign, you need it corrected as soon as possible. You should look for knowledgeable customer service individuals and the ability to reach an actual person – preferably the same person each time.
- How will the agency measure the effectiveness of your email campaigns?
Rule out any email marketing agency that isn’t going to use analytics and provide you with email campaign reports. These essential tools can track your emails, telling you how many people open them, which links they click on, if they subscribe or follow your social media pages, how many emails they forward, and so much more. Understanding which types of content get the best results from your readers enables a marketing agency to tweak email campaigns on a regular basis to make sure you are getting the absolute best results in the long run.
At Get YOU Found, we specialize in all types of digital marketing and can craft an email campaign to meet your needs – and fit almost any budget. Reach out to us today to learn more!