Every business owner knows that numbers matter. Web analytics can provide you with all of the numbers that are essential for tracking and monitoring how well your business’ website and online marketing strategies are actually working. Regardless of the size of your company, web analytics can deliver helpful statistics including how many visitors actually land on your website, what brings them there, how long they stay, how many pages they view, and much more. With web analytics tools, you can measure the success of your existing marketing campaigns and improve future advertising efforts. Here are just a few of the ways in which using web analytics can help your business succeed.
Identify Web Visitors and Where They Come From
Not only is it useful to know who your website visitors are and what country they’re from, it’s also important to understand why they are visiting your site. Web analytics can tell you which search engine brought them to your website, how long they stayed, when and why they left, and even why they took (or did not take) certain actions. Web analytics can help find answers to all these questions so you can better tailor your website and marketing efforts to current and potential customers.
No matter what your business is, at some point you’re probably in it to make money. Tracking actual conversions helps you to better target your marketing campaigns to those which lead to new customers and increased purchases. You can also better identify who your customers actually are and which sales funnels work best for your business. With web analytics, you can find out how many conversions came from each search engine and/or marketing channel.
Set Up Performance Indicators
Web analytics also enables you to establish your own set of key performance indicators (KPI), such as the number of leads generated, return on investment (ROI), and how many online sales you made. This vital information helps you clearly see what’s working – and what’s not. Then, you can use these indicators to optimize the performance of your website and online marketing efforts by adjusting your strategies accordingly.
Monitor Keyword Ranking
One of the major benefits of web analytics is that you can actually track how well your keywords are performing. If your organic search results aren’t improving or achieving the level you’d like, you can revisit those keywords you aren’t ranking for and focus on optimizing or re-optimizing your website for those terms. Making sure that the on-page content contains relevant keywords, fitting keywords naturally into the text, focusing on local SEO, and using keywords that converting customers use to search for your product or service are all ways to improve your website’s rankings for top search queries.
Find Where Website Improvements Are Needed
The Internet and SEO are constantly changing and evolving – and your website needs to keep up in order for you to remain competitive. Website analytics can let you know when you need to make minor changes to your website or completely start over with fresh, new content. You can also track the effect of any changes you make by monitoring their impact on customer loyalty and search engine ranking. Web analytics can also help you figure out which parts of your website are generating the best customer experience by tracking user behavior including bounce rates. This can prevent you from making changes to the pages of your website that are working, so you can focus on those pages that aren’t currently leading to conversions.
If you’re new to the world of web analytics, it’s helpful to have a marketing partner who has experience in the nuances of using these tools most effectively. Contact the experts at Get YOU Found to learn more about how web analytics can benefit your business!