When was your last website update? Four years ago, maybe five? The Internet is a crucial part of our lives and our reliance on it grows every year. If you are doing business today, having an online presence is essential. However, since the technologies we use are changing at such a rapid pace, it can be difficult to keep up with current digital marketing trends. These changes can dramatically affect your business’s website and impact your bottom line. Is your company keeping up with the competitors in the industry? And how often do you need to update your business’s website?
Since the lifecycle of technologies used to build websites runs out in approximately two to three years, you should plan on revamping your site every few years. Take Flash, for example. After nearly every website got on board with it, Flash came crashing down a few years later because it wasn’t a good fit for search engines and Apple refused to support it on their devices.
In this blog post we’ll discuss using the best practices for updating your business’s website, why you need an up-to-date business website and what role SEO (Search Engine Optimization) plays in the overall web design process.
If you don’t regularly refresh your business’s website to keep up with the latest SEO trends, you will get left behind. When Google changed its search algorithm to favor mobile-ready websites, it caused a lot of sites to drop in Google’s rankings if their website wasn’t up to Google’s new mobile phone standards. According to the Wall Street Journal, nearly 50% of non-mobile-friendly websites dropped in rank after the update, or “Mobilegeddon,” as it’s more commonly referred to.
Why is updating your website and keeping up with current trends important? A decrease in traffic usually means less leads and less sales. Google updates its algorithm regularly and if you aren’t in the loop, your site could continue to drop in rankings, which may lead to lost leads and revenue. If SEO seems like a foreign language and you don’t know where to start, contact us now and learn how we can help.
Users notice when you have an old site. This could be a copyright that’s out of date or a news item from years ago. Why is it important to stay on top of website updates? Making a good first impression online is the key to keeping your users engaged. According to HubSpot, you have less than 15 seconds to capture your audience’s attention and keep them on your site. If your website looks old or stale, visitors will leave and find the services or information they want elsewhere.
Ask yourself these questions. Why is my website so slow? When was my site last redesigned? Was it developed to be mobile friendly? If you don’t know the answers to these questions, then it’s been too long and your site probably needs a facelift. Your website should be easy to find and navigate across the board whether you are using a desktop computer, tablet or smartphone. Not only will it look better, it will also make your site faster and give users a better overall experience.
What should I do if I want my website to be secure? There are a lot of people out there who may want to play games and hack into your website. That’s why maintaining and updating your site is vital. If you are working at a B2B marketing agency with numerous clients and sensitive customer information, it’s not a bad idea to search for web platforms strictly based on security criteria.
Business requirements can change. Take e-commerce, for example. A few years ago, ordering items and services online was an outlier. Many business owners also weren’t ready to fulfill online orders or their ERP systems couldn’t integrate directly with their websites to track orders or stock statuses. Now technology has advanced and these sorts of things can be done fairly easily. The digital revolution is in full swing. Technological advances will soon allow you to integrate your website with nearly any sort of machine you can think of. For example, with Amazon you can order a product online and have it delivered to your door in a few hours. CloudDDM has also taken advantage of the new technology revolution. By partnering with UPS, CloudDDM’s website allows customers to order prototype parts online; and in most cases, customers receive them the next day.
Do I really need to update my website every few years? Building a new site every two to three years can be a big project for some businesses. Not only is it expensive, it can also be very frustrating. There are usually multiple stakeholders involved, which means a lot of planning, communication, and patience.
However, updating your website doesn’t have to seem like a chore. It can be fun, too. Look at it as a chance to reevaluate your goals and clarify where your business is and where you want to take it.
If you think your business can benefit from a new responsive, fast and easy to navigate website design, we can provide you with a quote. Get YOU Found also specializes in email, content, and social media marketing. Contact us to learn more now.