If you’re trying to compare the top email campaign types for your business marketing, Get YOU Found™ can help! We have over 8 years of experience in creating successful email marketing campaigns for both small and medium-sized businesses throughout the Greensboro, NC area. Let’s take a look at some of the most popular types of email marketing today:
If done right, a newsletter can be a great way to showcase the heart of your company to your clients. You may want to introduce new projects which you have completed or are in the process of completing; share entertaining events at your office, such as “Pajama Day” or “Pizza Fridays”; or show off the friendly new faces in your office. Email newsletters are an excellent opportunity to establish a more human connection with your clients.
Welcome letters are a fantastic way to introduce new customers to all that your company has to offer and share with them your brand’s personal story, personality, and goals. A business welcome letter is also the perfect opportunity to request key information about your clients that will help you segment them in the future for targeted email campaigns.
Coupons, Sales, and Special Offers
The plain, hard truth of any industry is that as much as you are excited about your business, most other people usually aren’t. Few people actually read a company’s emails unless they know they’ll receive something in return. That’s why it’s crucial for you to send out coupons, promotions, special offers, and other deals that are only available through email. This will give your customers a reason to keep reading and clicking — and make them far less likely to hit the “unsubscribe” button!
New Products and Services
There is nothing people love like something new. Even if it’s just the newest version of a product they already know, folks get excited as soon as they hear that something is new or different. Offering them a special incentive or limited-time price is an even better way to get them motivated to try out your newest product or service – and email is the perfect way to spread the news!
Seasonal Products and Services
You can also target certain services or products that your company offers year-round, but email campaigns are especially useful during specific times of the year. For instance, if you own a dentist office, you might want to send out an announcement that your office has acquired new cavity-detection technology around Halloween. If you own a landscaping business, you might advertise your company’s pollen-elimination services when the world starts turning yellow in the spring. If there have been a lot burglaries in the news, it’s the perfect time to advertise your anti-theft systems. Every season, holiday, and newsworthy event offers an opportunity to promote a season-specific product or service — so think about what people need at this time of year, and weave that into your promotions.
One of the many advantages of email marketing is that you can divide your markets into specific groups. With the use of email marketing software, you can create various email lists that have been segmented by different factors, including:
Once your market has been segmented, your business will be able to send out targeted emails for each different portion of your customer base. This will ensure that you are only giving customers information that applies to them, they have requested, or are most likely to be interested in receiving. Market segmentation for email campaigns is extremely important because the simple truth is that if you send people content which they don’t find personally valuable, your brand’s communication will end up in the spam folder or trash.
Above all, remember that the main goal of any email marketing campaign is to keep your customers interested in your company, products and services. As much as you love every aspect of your business, most email recipients have very little interest in reading anything but information that captures their attention and directly applies to them.
If you’re interested in developing the best email marketing campaigns for your company, contact Get YOU Found today!