When you run a small business, building relationships with customers is crucial to your success, but these days, it seems that consumers are more concerned with convenience than brand loyalty.
In the last 6 years, the inclusion of the words “near me” in Google searches has increased by 34 times. From 2014 to 2015 alone, the number of people using these search terms doubled. This means that consumers are increasingly turning to the internet to search for local businesses that they can visit more conveniently.
It’s likely that this sudden increase is largely due to recent increases in the availability of mobile internet use. The use of smartphones has created a shift towards a more mobile consumer base that makes local visibility a critical component of business digital marketing.
When consumers do a Google search for a business “near me,” the results are geo-customized to pull up the appropriate locations, providing search results that allow consumers to choose a company that can be visited conveniently.
The most common places that are searched for with the terms “near me” in the North Carolina area are restaurants and other businesses that serve food, with average monthly searches of 368,000 and 165,000 times respectively. Specifically, the search for “food near me” has increased by more than 172% from 2016 to 2017.
“Gas stations near me” receives an average of 49,500 searches a month, and “grocery stores near me” follows in search popularity with 22,000 hits per month. The search for “dentists near me” has increased by 174% from 2016 to 2017 with an average of 14,800 searches a month. Even “HVAC near me” has increased over the last year – over 300% – going from 50 searches a month to just over 200.
With the increase in the use of these search terms, having a location page on your website is more important than ever before. It’s also important to include several geographical key terms and nearby landmarks in your local SEO content. These elements will help Google bring your business to the forefront when a search is done near those areas.
If you don’t already have a Google My Business account, this is something you’ll want to set up ASAP. Having a Google My Business account is crucial for getting your business information to show up through various Google products like Search, Maps, and Google+.
When it comes to managing your business, changes like this can seem daunting and time-consuming. That’s why it’s helpful to have an experienced team of digital marketing experts in your corner, helping you stay on top of the ever-changing digital landscape.
When you incorporate your company’s geographical information into your local SEO strategy, you’re setting your business up for success. It’s likely that you will receive more inquiries from potential customers for whom you are conveniently located, giving you the opportunity to grow your clientele. For more information on how to rank for “near me” search queries and what you can do to improve your local SEO internet marketing strategy, contact the experts at Get YOU Found today!