Would you buy bruised, discounted produce if you were running a restaurant, or cheap, day-old bread if you sold sandwiches? Probably not. The same reasoning applies to SEO services: when it comes to growing your business, it never pays to cut corners.
If you enter “cheap SEO services” into a search engine, the results page will quickly overflow with ads promising “instant results,” “thousands of followers,” and a “number one spot” on Google. Don’t be fooled, however: quality SEO service takes time, effort, and a substantial investment in order to reap long-term rewards. Choosing a cheap SEO company may seem like a good idea initially, but you’re likely to regret your decision when Google flags your page, your traffic plummets, and your site fails to generate any sales whatsoever.
Keep a lookout for the following cheap SEO strategies, and when you’re ready to invest in honest SEO that truly works, give us a call.
Google hates link spam. The massive search engine—and let’s face it, when you’re talking SEO, you’re talking about Google—has a long history of building aggressive anti-spam algorithms which target link spam and anything that resembles it. Back in the not-so-good old days, all a cheap SEO company had to do was create landing page after landing page cluttered with bogus links, a practice known as “link farming”. Nowadays, Google has tightened its control of link farming so much as to essentially render it ineffective. Google’s bots constantly crawl the web in search for SEO shenanigans, and once your site is indexed, it will be flagged and possibly even blacklisted. And getting un-flagged isn’t easy. Remember that anyone who boasts amazing results overnight is just making empty promises.
Companies are better off investing in building effective content that earns links: the kind that takes time, care, and effort to achieve. You can learn more about content marketing here. Strong, valuable content writing is the core of an effective SEO campaign. The better it is, the more successful your SEO investment will be.
As with link building, Google has a long history of cracking down on cheap, shoddily-written content produced in overseas content farms. But cheap content writing doesn’t just risk the wrath of Google; it also does nothing for your business. The purpose of content writing is to move people—to grab their attention, add value, and compel them to share, comment, and buy. A cheap blog post or landing page might initially compel people to click, but 9 out of 10 users will immediately hit the back key once they see that the page doesn’t contain the info they expected. SEO companies—and search engines—measure this effect by something called a “bounce rate”. A high bounce rate does nothing for your sales, and it certainly doesn’t endear your business to Google.
Instead of wasting money on cheap, poorly written content, invest in an SEO company which employs skilled professional writers with a strong working knowledge of SEO. That way you’ll create a strong, solid written foundation on which to build.
Web development is a tricky business. Any amateur can slap together a GoDaddy-hosted site for $100. Some can even make it look reasonably attractive. But you don’t just need a website that looks pretty—you need one that will rank above the competition on Google. A site that crashes constantly, confuses customers, and has little potential for growth is much more trouble than it’s worth. It’s important to work with an SEO company that employs professional, quality web developers who understand how to lead customers down the sales funnel.
If you encounter a social media marketing company that promises you 5,000 followers overnight, run. Like all the other components of digital marketing, effective social media marketing should never happen in a day. Social media is built on relationships: answering questions, listening to feedback, addressing complaints, and humanizing the brand to the public. A true social media professional should be able to provide you with a clear plan and show you, in real numbers, how your social media investment is growing your business.
You can pay for SEO in either money or frustration—but either way, you will have to pay. Indeed, if you opt for low cost SEO services, you’ll have to pay in time, frustration, AND money as you try to fix mistakes and search for a new SEO company—one that would have done the job right the first time. You will find that the pennies you saved on cheap SEO will cost you all the same, if not more, in the end.
That’s why we advise hiring an experienced digital marketing agency with a proven track record of success—a company that will give your business the time, attention, and skill it needs. At Get You Found, we’ve helped dozens of businesses grow by using reputable, honest SEO strategies. To learn more about our digital marketing services, contact us today.