With the new year settling in, it’s a great time to re-evaluate the tools you’re currently using for your digital marketing and business operations. There are lots of resources available, some even free to use, that you can cater to the exact needs of your company and ensure that you make this year even more productive than ever.
You can get help with anything from analytics to scheduling meetings and content to creating graphics and beyond. Creating an inventory of tools early in the year will help you tackle everything that comes your way, saving you time and eliminating the hassle of trying to find it when you need it.
With so many tools available, it’s hard to figure out which ones are worth the time to investigate. We went ahead and made a list of 18 of the best digital marketing tools to use in 2018 to ensure you have a successful and productive year.
This tool is great if you’re looking to grow your subscriber list and grow your business. You’ll also have the ability to plan emails in advance and create a calendar to see what email will be going out when.
Constant Contact creates a custom-designed, reusable template just for you to ensure your emails are attractive and functional for your recipients. We use it here at Get YOU Found to make sure we’re in “constant contact” with our clients and employees!
Slack is where work happens. This tool will help you align your team and keep each member on the same page to make your team more productive, less stressed, and maybe just a little bit happier.
Utilize this tool for a wide range of activities including hiring new employees, reviewing sales contracts, finalizing next year’s budget, and much more.
Canva exists to make design simple enough for everyone to use. With this tool, you can create designs including everything from graphics for your blog to presentations to posters and so much more.
The best part: you don’t need to be a designer to use it.
Grammarly can be used for any platform you use to write on the Web, including Gmail, Facebook, Twitter, LinkedIn, and more.
It gives you the ability to do a quick and free grammar check on your content before posting, to avoid errors and maintain your company’s professional image. It goes so far as to even identify words that are spelled correctly but used in the wrong context.
Eye Dropper is a Google Chrome extension that is great for web developers. It gives you the ability to pick a color from any webpage or from the advanced color picker, so you can get the exact color you want for your site or graphics.
Typeform is perfect for creating the perfect surveys, online forms, quizzes, landing pages, even automation and so much more. It creates materials that are beautiful and engaging – and there is no coding required. It’s a great tool that gives a nice personal touch and makes your “users” feel like humans.
Asana is a free, simple to use, powerful tool to run your entire business. Use this to manage all of your team’s projects and track their work by planning ahead and avoiding the stress of scrambling to complete tasks.
This tool will give you everything you’ll need to make sure your whole team is in sync, hitting deadlines, and reaching goals.
Google Drive is a fantastic tool to store your files and control who can access certain content for your company. You start with 15GB of free Google online storage and you can access it anywhere using any smartphone, tablet, or computer.
Google Drive includes everything from docs, spreadsheets, slides, gorms, drawings, and much more to cater to exactly what your business needs.
Dropbox is a modern workspace that will reduce busy work so that you can focus on the things that really matter to your company. Stay productive by having one place to store and access all of your photos, documents, videos, and other files.
LastPass knows that you’ve got several accounts across numerous platforms and while it’s more secure to have different passwords for each, it can be very difficult to remember every password for each account.
This tool protects your passwords by giving your business central control and allowing you to manage your team’s passwords, change them from the dashboard, and decide which employees can have access to certain accounts.
If your company relies heavily on social media content, this tool will make posting content across all of your platforms much easier and more time efficient. You can save time and money by scheduling your social media posts in advance.
With HootSuite, you can manage all of your social media accounts, create those posts, and decide if you are going to post the content in the moment or schedule it for a specific time of day when you may not have access to these platforms to post it yourself.
Crowdfire serves as your “super-smart marketing sidekick” to give your company a way to grow your audience and build your brand. This is great for your writers, artists, sellers, and freelancers.
Use this tool to go big on platforms such as Facebook, Instagram, YouTube, Twitter, Pinterest, WordPress, and more.
Google Analytics is a service offered by Google that tracks and report your website’s traffic to help you boost sales, find more users, and improve your business overall across your sites and apps.
It provides a single, comprehensive view of your users to fit your needs and allow all members of your team access. Your reports can be filtered to reflect exactly what your business needs to focus on to improve campaigns and experiment with new channels and content.
SEMrush is a powerful competitive intelligence tool for online marketing. It will show you tons of data for SEO, Paid Traffic, Social Media, and Content & PR. It gives you insight into the strategies your competitors are using so you can stay ahead of the game.
Moz builds software and tools that intend to make SEO, inbound marketing, link building, local SEO, and content marketing easy for everyone. With all-in-one SEO tracking and a research toolset built by some of the industry’s experts, this tool will help drive customers and clients straight to your website.
BuzzSumo will help give you a deeper understanding of your social footprint in order to develop smarter content strategies. You can analyze what content performs best for any topic or competitor and find the key influencers to promote your content.
Hemingway App will help make your writing bolder and clearer. It highlights lengthy, complex sentences and common errors using a color system so you can tell exactly what is wrong, right away. You can paste work you’ve already started and edited from there, or you can compose something brand new.
Boomerang works to cut your Inbox down by adding scheduled sending and easy, integrated email reminders to your Gmail account. You can even track messages and include read receipts so you can make sure you hear back from your contacts and your emails are being opened.
Which tool in your arsenal do you automatically reach for in your marketing activities? Was it listed here?
We hope that this comprehensive list made it easier for you to find the right tools that fit the needs of your business and maybe even helped you discover some tools you didn’t realize you needed.
The Internet is a great place to get started in your search to improve your company’s SEO, PPC and more. Keep us in mind and feel free to reach out to us with any questions you may have in the process.