B2C vs B2B Pay Per Click Advertising


B2C vs B2B Pay Per Click Advertising In our last B2B segment we discussed B2C vs B2B Search Engine Optimization and how these differences impact a company digital marketing strategy. As part two of this series, we’ll be shedding light on the various aspects of B2B paid search advertising. From campaign setup to conversion tracking,…

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B2C vs B2B SEO for Digital Marketing

business woman thinking

B2B SEO Strategy vs B2C SEO Strategy In today’s digital business environment, more professionals are turning to the internet to help them choose a new product or service provider for their company. In fact, according to Google, 90 percent of B2B researchers go online to explore business purchase options. For B2B companies, this means having…

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