A 2016 article in Fortune revealed that for the first time in history consumers were making more purchases from business websites online than in a store. In 2016, 51% of purchases were made online — up 48% from 2015. And this trend continues to accelerate bringing the issue of website design to the forefront of business strategy.
If you’re running a business in the digital era, online presence is fundamentally important to increasing your bottom line and growing your brand. Roughly 93% of all buying decisions begin with an online search and if you want your website to sell your company’s products or services effectively, it should be quick to load, well-designed for mobile devices and easy to navigate. To determine if it’s time to seek a professional web development agency to redesign your website look for these seven signs:
As millions of consumers are searching the web for businesses on their smartphones, tablets and computers, not having a responsive website can put your business at a major SEO disadvantage. Your website should look sleek and easy to read on devices of all sizes. If your site can’t adapt to these different screens, it’s going to look clunky and be harder to navigate, resulting in potential buyers leaving your site.
Users rarely go to the second page of search results or choose a website from the bottom half of the first page. In fact, the top 5 URL’s on a Search Engine’s Results Page (SERP) get 75% of the clicks!
But how do you make sure your website is actually on the first page of the search results? A well designed and optimized website will help you claim some real estate in Google’s top Search Engine rankings. Plus, the easier your website is to find, the more people will see your site; meaning your traffic, leads and sales will go up as well. To make sure that your website is seen for both branded and top-searched keyword queries it’s important to seek out a professional digital marketing agency with experience in both web design and search engine optimization for help.
Once upon a digital time, Flash technology revolutionized web design. It meant designers could incorporate animated content into their designs. However, the development of HTML5 made Flash obsolete. And that’s not all. Flash actually works against your site in two important ways.
It works against your SEO rankings. It lowers the usability of most websites and significantly reduces the amount of content Google’s indexing bots can see, ultimately lowering search engine visibility and rankings. Flash also makes a website less user friendly. Flash elements can’t be scaled using the plus and minus keys on most keyboards; there’s also no ability to copy and paste content; no back button, or way to identify clickable links. It also loads more slowly, suffers from more security issues and many browsers no longer support it.
If you’re not sure if your website is using Flash, try loading it on an Apple device such as an iPhone or iPad. If it doesn’t load, then it’s made with Flash technology because Apple devices do not support Flash.
In the fast paced world we live in, no consumer wants to spend time waiting for a website to load when they can press the back button and click over to another site in seconds. In fact, if your website hits four (4) seconds of loading time, you’ve already lost 25% of your potential visitors.
Slow page speeds don’t only impact user experience, they also influence your search engine ranking. According to Kinsta’s A Beginner’s Guide to Website Speed Optimization, “website performance subsequently impacts search engine rankings developed under proprietary and undisclosed algorithms, incorporating key factors including pagespeed, user experience, website responsiveness and a whole lot of other website performance metrics.” So, the slower your website loads, the less likely consumers are to even find it.
If you’re not sure what your site’s load times look like, resources like WebPageTest.org and GTmetrix will analyze your website’s performance for free. If your website is taking too long to load, it’s time to seek out a web design company to start planning your new website design.
Google defines a bounce as a “single-page session on your site” and goes on to explain bounce rate as:
“…the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.”
In other words, bounce rate indicates how many people took one look at your website and left immediately – Probably straight to your nearest competitor.
If your website is a blog, where viewers are only really expected to interact with the first page, a high bounce rate is no problem. But, if you have a website with multiple pages that leads consumers to share contact information or purchase an item, then a high bounce rate is a serious concern.
A high bounce rate is a great indicator that the consumers visiting your page don’t like what they see. You should know what the average bounce rate is for your industry. If your bounce rate is higher than average, consider making some real changes to your website with the help of an experienced web developer.
In our tech-savvy world, your website may very well be the first impression your business gets to make. It should be an accurate representation of your brand identity and the products or services you offer. Whether it’s a logo change or the addition of new products or services, if you make any significant changes to your business, you should also update these on your website.
Consistent branding is key and gives site visitors the most positive and accurate introduction to your business possible. If you’ve recently changed your marketing message, added or removed products or services, and especially if you’ve rebranded, you should update your website as soon as possible.
Making consistent branding choices increases brand recognition, helps establish a strong market position and helps sales grow through increased perceived value. The same brand identity across all marketing efforts conveys professionalism and expertise to site visitors and builds their confidence in your business.
An up-to-date website design gives consumers confidence that your business is alive and well, and web design is just as important as the information on your site. Consumers don’t have to be design experts to recognize stale and dated web design.
A study from the Pew Research Center revealed that overall, 73 percent of Americans go online daily to search for a good or service and that 75% of internet users admit to making credibility judgments based on a business’s website design. If your website is more than 3 years old, take an unobjective and hard look at your website, it may be in need of a major facelift.
If your business website suffers from one of the issues we’ve discussed here, it’s time to seriously start planning your site’s makeover. Not sure where to start? At Get YOU Found we’ve developed high-quality websites for local and national companies. The fresh designs website development give the business a fresh new look. Many times while doing the web design work we also take the time to optimize the site to improve the website visibility in search results. Contact us at (336) 790-6735 for a quick consultation and to begin redesigning your business’s website today!