PPC Campaigns are an element of your SEO efforts that should involve a lot of planning. Which keywords are the best to go after? How much do they cost? What can you afford?
There are also certain mistakes that could wreck your Adwords Campaign all together.
Google has an Adwords Policy that should be followed to the letter to ensure your campaigns are compliant. It’s stated in there that the text in your ad must be clear and accurate. The more descriptive it is, the better.
There are many ways this could go wrong. If you advertise a free service but then ask for credit card information later in the process, that’s seen as misleading. Whether it’s on purpose or on accident, don’t let murky and unclear text ruin the chances of a successful ad campaign.
Usually, this concept seems pretty straightforward. Don’t steal and don’t plagiarize. However there are plenty of instances where infringement can happen accidentally. If, for example, you sell another company’s product, it would be an infringement of their trademark to feature their logo on your website.
Carefully avoid copyright and trademark infringement because, if Google deems it necessary, they will shut you down without a second thought. In the event that you do need to mention another brand’s name, you have a better chance of getting around copyright issues if you clearly explain that you are not that brand.
A successful AdWords campaign will depend on using the correct keywords. This is why we spend so much time weeding out word choices and selecting only the very best keywords. The issue arises when the keywords are not included in the content of an ad.
It’s just as important to make sure that the ad copy has your keywords so that visitors know that the content truly matches their search. This will ensure you’re getting the right visitors. It might be time consuming, but creating unique ad content that most effectively utilizes your keywords will pay off and will keep your visitors reading.
Successful ad campaigns rely on negative keywords. Not only do you get more control over your campaign, but you help keep the reputation of your business intact. If you sell furniture, you don’t want to show up in ads for DIY furniture repair because then no one will be buying from you. Even if you don’t know all the negative keywords that could apply to your company in the beginning, you can add them in as you go along. Just don’t forget to use them! When it comes to Adwords, not all attention is attention you want.
If you own an auto body shop in Indiana, it wouldn’t make sense to have your ads pop up for users in California won’t be able to purchase anything from you. While it’s true that it will take you more time to create ads that utilize locations, it will be worth it in the end because you will bring in more appropriate traffic.
Even if you’re a company that does service the nation, it’s important to think about the buying behaviors of people in different states. If you sell coats, you might find that winter coats are needed in different areas of the country than rain coats and light jackets.
PPC Campaigns can be challenging and confusing. By employing a digital marketing agency to run your Adwords Campaign, you set your company up for success. Contact Get YOU Found today to learn more about our comprehensive digital marketing solutions.