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What is SEO? A Beginner’s Guide

If you’re just starting your own business, you may have heard the term “SEO” floating around a few times—and at this point, you’re too embarrassed to ask what it means. Don’t worry: we’ve got you covered. SEO is a type of marketing that’s easy to understand, easy to master, and a lot less complex than it […]

What is Content Marketing?

Today’s consumers are bombarded by ads. A recent study by Yankelovich, a market research firm, estimates that the average American is exposed to over 5,000 ad messages a day, and the number is only increasing. Posters, billboards, TV spots, online banners, and pop-ups: it doesn’t take a study to recognize that ads surround us at every […]