Whether you have started a new business in the Greensboro, NC area or simply want to improve the performance of your current website, a smart digital marketing strategy can help. Get YOU Found™ Digital Marketing Agency has been helping local businesses to succeed for more than eight years. Here are a few tips to get you started:
Focus on Local SEO
Far too many businesses understand the need for some sort of search engine optimization, but overlook the importance of local SEO. While it is often difficult to rank for key search terms on a national level, ranking on the locally is not only much easier – it usually offers a far better ROI. After all, aren’t most of your clients living in the Greensboro area? Get YOU Found™ not only understands the ins and outs of maximizing local SEO, but we are a local North Carolina marketing agency that knows the region and understands how your customers think, search, and buy.
Offer Valuable Content
Content marketing is the driving force behind any effective SEO strategy. The best way to get people to your website and keep them there – leading to those essential conversions – is to provide them with useful, strategic content. Whether you choose to offer original blog posts, add landing pages, focus on social media, or launch an email campaign, we have the expertise to maximize your investment and create the kind of captivating content that will attract new customers and encourage current customers to come back again and again.
Pay-per-click advertising, commonly known as PPC, is a great way to bring in new traffic to your website. You only pay when someone actually clicks on your ad, making it cost-effective when used correctly. You simply choose your keywords, set a daily budget, and then track both clicks and conversions, making it easy to see which bids are working – and which ones you should drop. An expert digital marketing agency can create and monitor your PPC ad campaigns, making sure that your efforts are well rewarded.
The incredible popularity of social media sites such as Facebook provides businesses today with a unique opportunity to leverage that medium for their marketing efforts – especially on the local level. Simply having a business page for Facebook is the first step, but to really make the most of this medium you’ll need to post regularly, encourage your customers to follow you, and interact with them effectively. You may even want to consider using Facebook advertising, another modern digital marketing strategy that works especially well for local businesses.
Don’t Forget PR
Competition in any industry can be intense, even on the local level. Press releases and other public relations efforts are an inexpensive and cost-effective way to help small and mid-sized businesses reach hundreds of global and local channels, achieving the sort of exposure that much larger brands often enjoy. By including PR as part of your marketing strategy, small businesses can put their content in front of multiple consumers while building credibility. When someone searches your company and sees that there are multiple hits from news outlets, it adds to your brand’s authority – making them more likely to trust you with their business.
The best way to maximize your marketing efforts is with a comprehensive digital marketing strategy that works on multiple levels. The experts at Get YOU Found are ready to help your Greensboro, NC business meet and exceed your expectations. Simply contact us to get started today!
- Posted by getyoufound
- On 2017-03-07
- 0 Comments