SEO trends have been known to change frequently, so partnering up with an SEO agency is a smart idea. Perfecting your SEO strategy makes a tremendous impact on the visibility of your website; the methodologies and tools you use make a difference as well. The problem comes down to knowing which SEO company to stick with, when you might not have all the insider knowledge. Below are some questions you should be asking a prospective SEO agency.
Do you do web development?
Web development is such an important part of any SEO strategy. You could use the best keywords, have the coolest looking images, and even have links to other websites but if the site itself isn’t functional, customers will not want to use it (engagement is a ranking factor as well). Development and SEO should go hand in hand in order to make your presence known while giving a great brand experience once the reader gets there.
Have you worked with a business like mine before?
This is definitely a good question to ask. Your business has a lot of intricacies which tends to come along with its own technical language. Will the SEO agency already have an idea of what you need? Having an SEO company with prior experience in your type of industry will be beneficial. However, even if a company hasn’t worked with a business like yours in the past, they may still be beneficial to your SEO efforts. This is just another factor to weigh.
How will you help me improve my local search results?
If you’re a company that services those around you, then that is the audience you want to be focused on. You want to build leads that can turn into paying customers in order to get the largest ROI possible. When your website is optimized for local SEO, then people nearby will be able to easily find you and receive accurate information about your business. Look for a company that uses local listings, keywords, and social media to help your search results grow.
Will you show me any changes that you make to my site?
It’s important that you can trust the company you’re working with. They will sometimes have to make some changes to your website in order for it to be read by search engines. A good company will keep you up to date and show you any changes that have been made, and even ask you about them beforehand. If you find yourself being left in the dust, it might be time for a change.
What are the payment terms?
One thing you will want to understand about your SEO firm is how the payments work. Some will do a monthly retainer and then work on whatever needs to be fixed or updated that month. You might receive different services depending on the needs of your website and SEO campaign.. Some places will charge based on the services you are receiving, and if they are ongoing. Understanding this will help you trust your company, because this is something to be upfront about!
How do you deliver reports?
Many companies will promise monthly reports but then they don’t deliver. It’s important to be receiving reports regularly so that both parties can see the advancements that are being made. And, if you don’t understand something about the report, your company should take the time to explain it to you.
What happens after the contract?
Things happen and sometimes life takes you in a different direction. While your company would be sad to see you go, it’s unavoidable at times. The question then would be “what happens when I go?” You will want to have control over your site and be able to pick up the work that your company started. Any content that has been optimized on your site should remain unchanged. It’s also a good idea to ask ahead of time if there are any extra fees for terminating your contract early.
The bottom line? The company you’re working with should have your best interests in mind. At Get YOU Found, we help businesses target the right audience and grow their their company. If you have any questions, contact us today. We’d love to hear from you!
- Posted by getyoufound
- On 2015-06-16
- 0 Comments