What is PPC?
PPC, or pay-per-click online ads, have become a mainstream advertising technique that can be highly profitable and offer huge return on investment (ROI) if used effectively. Simply put, PPC involves bidding to have your ads on a search engine like Google displayed on the first page of results for a specific search. These sponsored ads appear at the top of almost every search engine results page (SERP). If the price is right and you know how to play the game, your company can be featured in one of those sponsored ads — and reap big rewards for doing so.