PPC Word List

What is PPC?

PPC, or pay-per-click online ads, have become a mainstream advertising technique that can be highly profitable and offer huge return on investment (ROI) if used effectively. Simply put, PPC involves bidding to have your ads on a search engine like Google displayed on the first page of results for a specific search. These sponsored ads appear at the top of almost every search engine results page (SERP). If the price is right and you know how to play the game, your company can be featured in one of those sponsored ads — and reap big rewards for doing so.

How It Works

Each time your ad is clicked and a visitor is redirected to your site, you pay the search engine a small fee. To determine what that fee is, the search engine holds an auction, and all interested companies bid on the amount that they are willing to pay. If you outbid the competition, you have a chance of ranking #1 in the search results. It’s actually a bit more complicated than that, which is where an Adwords-certified marketing company comes in. Google wants to display the best ads possible for their visitors, not just the ones that pay them the most, so there are a number of additional factors that go into being chosen for that all-important first page listing.

The Advantages of Using PPC

PPC offers a great opportunity to generate leads and grow your customer base. First of all, it’s fast. A well-crafted and successful PPC ad generates traffic right away. Clicks, views, and conversions start rolling in almost as soon as the ad is activated. It’s a great way to give your brand a big boost very quickly. Secondly, as with SEO, PPC generates targeted traffic, leading people who are actually looking for what you have to offer to your website. That makes it much more profitable than other forms of advertising, because the only people who view your ad are those highly likely to make a purchase.

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Who Needs a PPC Agency?

PPC is the perfect marketing choice for almost every company; however, most businesses don’t have the experience or know-how necessary to run a successful PPC campaign themselves. They may not understand how to best budget for clicks, or they may become caught up in bidding wars and end up spending thousands for a keyword that doesn’t yield an adequate return. Your best bet for employing PPC successfully is to enlist the help of a professional marketing agency that can discuss the best options for your brand, and regularly monitor your accounts in order to determine how well your strategy is actually succeeding.

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