Online Marketing is Less Expensive than Traditional Marketing
January 06, 2009
The other day a client complained to me about the money they were spending on their pay per click campaign.
At this point in time, her budget was only $1,000 a month for a national campaign that was performing well. Does anyone else know how you can reach a national audience several times a day at targeted times with a trackable return on investment for only $1,000?
Please tell me if you do. It will save us a lot of money. We will share some with you.
Let's get some perspective...
It costs at least $1,000 to place one ad in a local business journal ... in one issue. That single ad is targeting the readers of a single newspaper for a single issue in a single town for something they might not be looking for. Not to mention that you have no easy way of tracking your investment.
Pay per click management ensures that your audience is already looking for your services, and it can cost however much (or little) you are willing to spend. The key is using a pay per click management service that targets your audience effectively and can track conversions. This leads to what we call Return On Investment (ROI), which is a very accurate view of how much money each dollar that you spend brings back into your business.
ROI can relate to any marketing spend, but is easiest to compute from marketing methods that have very explicit and measurable costs. Pay Per Click (PPC) Marketing has exactly that kind of cost and so provides very accurate ROI reports. Of course, you should ask your PPC management company if they provide detailed ROI reports each month (or each week for larger campaigns). At Get You Found, this is all included in our pay per click management services.
Reaching a nationwide audience for $1,000 a month is easy with pay per click management and is nearly impossible with TV, radio, or print advertising. There is no better value than online marketing in this day in age with the inflated costs of traditional marketing avenues.
