You’ve started working with a new marketing company. Awesome!
However, you’re not sure what to expect out of them. You have a company to run and you’ve enlisted their help, but will it be a good match? This is a question that usually gets answered over time. But there are steps you can take in order to make the process run smoothly.
Ask Plenty of Questions
You will surely have questions for your marketing agency. It’s important that you get your questions answered, so make sure you vocalize them. If you’re not entirely sure what’s going on, ask for clarification. You and your marketing agency should be a team, with everyone on the same page. Here are 30 digital marketing terms you and your agency should know to launch any marketing campaign.
It’s important that you’re available to answer questions from your marketing agency. A great marketing plan is created when your agency understands your business as a whole. Therefore, your marketing company will need to ask you questions.
This could simply mean being aware that the agency will contact you either in person, on the phone, or through email. Getting back to your marketing company will help to build trust and will keep your plan on schedule. If you find that you’re in and out of meetings throughout the week, the best solution might be specify a time to speak with your agency over the phone.
It is also pretty common for owners and presidents of companies to be busy. However, there will be times where your marketing agency will need information from you. Don’t be afraid to give certain responsibilities to your employees.
Not only will it free up your plate some, it will also help your marketing team get information from you in a timely manner.
Learn When to Hand Over the Reins
Whether you started the company on your own or you’re the type to triple check facts, it’s sometimes difficult to give up control. However, there is a time to consider why you enlisted outside support.
You might not have time to hover over others when you’re in charge of a company. If you’ve answered all the questions about your company and helped to come up with a marketing strategy, then it might be time to take a step back.
Keep Everyone in the Loop
Your marketing agency will be giving you regular reports on the progress of your website and SEO campaign. You should be doing the same for them! If you make any changes to your brand, it could make a difference in how it’s marketed. Your company will grow with you as you grow. However, the agency will need your cooperation! For example, if you’re using email marketing, then there will be an email list. If you’re changing your hosting to a new company, then you should share that information with your marketing agency. This will help keep everyone in the loop about changes being made to your marketing efforts.
- Posted by getyoufound
- On 2015-06-07
- 0 Comments