Having Fun with Your Internet Marketing
October 28, 2010
Yesterday I noticed a particularly fun and effective Halloween-themed marketing campaign. The Sears website has put up a zombie-themed home page. The page has pictures of zombies wearing their clothing and using their products with phrases like “accessorize like the living” and “tone while you lumber.” They put a lot of thought into the page, and it has several creative interactive elements including a “zombie gift guide” to help you pick out gifts for male or female zombies based on descriptions like “hungry” or “dirty.”
My personal favorite is the Zombie Friend Maker which lets you design your own zombie and download it as either a desktop background or an avatar. Their social media agencies are also part of the game. They set up a YouTube channel called My Dead TV and a Twitter account @zombieshopper that posts tweets like “Zombie trend alert: ripped clothes are going to be BIG this season.”
Between all of these different online venues, my friends and I spent about a half an hour looking at advertisements on a site most of us either had never been to before or did not frequent. The @zombieshopper account was set up about a month ago and already has over 800 followers. The YouTube channel has 48 subscribers and 145,000 views. I would definitely call that effective marketing. The lesson here is that if you can have fun and be creative with your website or marketing plan, your customers probably will too.
