On-page SEO is the process of optimizing your website for keywords and internal structure to encourage search engines to index your site more often and rank it higher. Off-page work involves increasing the number of incoming links by developing relationships with other sites, submitting articles and blog posts, and increasing the perceived relevance of your site to search engines.

Both elements are required to fully optimize a site.

White hat and black hat SEO are industry specific terms that describe ethical (white hat) vs. unethical (black hat) ways of optimizing a site.

Black hat SEO is like the dark side of the force - it might look tempting and achieve fast results, but it can get your site permanently banned from search engines. White hat SEO is the ethical approach to search engine optimization that achieves results through processes that search engines recognize as valid. Like Jedi-training, some white hat SEO techniques can take time, but it is worth the wait.

As an example of black hat, a website could use keywords repetitively in the same color as the background. A search engine would see this in the code, but users would not. If search engines find out, they can unlist and ban your site. The ethical way of using keywords on your site is to increase interesting and relevant content that can also be posted in blogs and articles to link back to your site.

Search engine optimization is a process, not just a hot internet buzz word. If your site “came” with SEO, does that mean that six months after the launch your web designer will be busy creating incoming links and updating your keywords? Are they providing you with monthly reports detailing exactly what SEO work has been performed for your site?

If that is not what your web designer is doing, then you are not getting the full process of search engine optimization services. We design our sites to be SEO-friendly and ready to go, but the full process still takes time to develop the natural and organic evolution of increasing links and keyword rich content.

There are many factors that can affect how long it takes for your site rankings to increase. Although search engines are constantly updating, they don’t update your link popularity as frequently. This happens about once every three months. In addition, all off-page work also has to be indexed and compared with the indexing of the on-page work on your website.

If your site is brand new, search engine spiders will not “crawl” through to index your site on a frequent basis. However, search engine optimization makes sure that your site is easily indexed, thus encouraging more frequent scans. In addition, the age of your domain name, how often your site is updated, internal linking structure, and value of incoming links also affect how often your site is crawled.

Because the process of search engine optimization is intensive and relies on this delayed ranking system, we recommend that all campaigns encompass a full year of work to achieve maximum results and show the most accurate Return on Investment (ROI).

Search engines rank sites on a number of factors: the age of your site, internal structure, link popularity and perceived relevance are just a few of these ranking factors.

Yes, it is important to have all your meta-tags labeled correctly and use keywords, but it is even more important that search engines know that your site is relevant to others. If you have many incoming links or even just a few links from other highly-ranked sites, this can affect your rankings far more than labeling your alt tags correctly with keywords (which is still very important).

Get You Found Online Marketing offers the full process of search engine optimization from on-page to off-page to increase your rankings. We only use natural, White Hat, SEO techniques in order to ensure that your site getsfound online.

A keyword is a search term (it can contain more than one word) that describes a crucial component of what your site needs to be found for. It can be a product that you sell or an informational phrase that will lead to sales. It is critical that you have the right keywords on your site in order to have a rewarding and profitable website.

We often find that people want to be optimized for industry-specific terms that have high competition and low search volume. Often, it is hard for an expert in their own field to imagine that consumers are using different words to describe their products.

Our keyword marketing research determines the best keywords for your site through a comprehensive analysis of search trends, search volume, competition, consumer psychology, and market research.

Backlinks is an industry-specific term for one-way incoming links to your site. If you and a small business partner link to each other, this is reciprocal linking. These reciprocal links are always good to have, but not as important as numerous other sites linking to your site with one way backlinks.

Blogging is a great way to add keywords and useful content to your site. If you don’t have any relevant, useful content with keywords, search engines may look over your site. If you don’t want to lose any more time out of your busy day, we can write your blog for you and ensure that keywords are prominently placed for maximum effect.

This is called reciprocal linking, and most experts agree that it doesn’t score as high as one way incoming links when search engines grade your site.  They are looking for one-way links into your site, and from the more popular site, the better.  It is important to have some outgoing links on your site, but it is far more important for search engines to perceive that other sites find you useful.

If you have a website, you need a search engine optimization service.

What is the point in having a website if no one knows it exists?

Search engine optimization can increase your sales, educate your customers, and attract new clients. This means more revenue for your business and your message reaching more end users.