WHAT IS EMAIL MARKETING?
If you’re anything like the average American consumer, you’ve probably received numerous emails from your favorite brands and companies. If so, you’ve been a recipient of email marketing, an exciting marketing technique that can promote brand loyalty, reach out to potential new customers, and increase sales revenue. Email marketing can be used to share recent updates; promote new products and services; and offer discounts, special offers, and coupons. Most importantly, email marketing allows you to stay connected to your clients.