There are many factors that can affect how long it takes for your site rankings to increase. Although search engines are constantly updating, they don’t update your link popularity as frequently. This happens about once every three months. In addition, all off-page work also has to be indexed and compared with the indexing of the on-page work on your website.

If your site is brand new, search engine spiders will not “crawl” through to index your site on a frequent basis. However, search engine optimization makes sure that your site is easily indexed, thus encouraging more frequent scans. In addition, the age of your domain name, how often your site is updated, internal linking structure, and value of incoming links also affect how often your site is crawled.

Because the process of search engine optimization is intensive and relies on this delayed ranking system, we recommend that all campaigns encompass a full year of work to achieve maximum results and show the most accurate Return on Investment (ROI).