Web Analytics Tips: Compare to Site Average Feature

One useful aspect of Google Analytics that I often forget about is the “compare to site average” feature.  It’s all well and good to look at how individual metrics change over time, but it can be very helpful to know how one particular page, traffic source, or other variable is performing in comparison to the rest of your site.  This feature can be used when looking at almost any metric, as there will be a site average listed underneath most.