Web Analytics

How Google Analytics Can Help You Choose Blog Topics

 

As part of my recent decision to focus on blogging more frequently, I’ve been looking around for things to help me find inspiration for topics.  Of course, I’m subscribed to several marketing and tech news sites, and those are great sources of ideas, but they are not always inspiring or the most relevant to what we do.  Because I’m generally an Analytics geek, I decided today to look at our Google Analytics account, and as usual I found some great information. There are a few places you can look in Analytics to learn more about your blog.  Two of the most useful areas are your content report, and your keyword report.
 
 
 
 

Web Analytics Tips: Compare to Site Average Feature

One useful aspect of Google Analytics that I often forget about is the “compare to site average” feature.  It’s all well and good to look at how individual metrics change over time, but it can be very helpful to know how one particular page, traffic source, or other variable is performing in comparison to the rest of your site.  This feature can be used when looking at almost any metric, as there will be a site average listed underneath most.