Social Media Marketing
#LOL
April 11, 2013
Twitter started April off with a fun April Fools prank and has continued to be amusing throughout the beginning of this month. Here are some of the funniest things that happened on Twitter in the past 2 weeks:
April Fools
Did you hear that Twitter is going to start charging users 5 dollars a month for the use of vowels? Apparently Joan Rivers got the message:
Pinterest Gets a New Look
March 21, 2013
On Monday, you may have noticed something a little different about Pinterest…or not. Pinterest has made some new updates that enhance the usability of the site without changing it too much. When you log in, the main page looks very similar, although the pins are a little bigger. The major differences become apparent when you click on a pin. Instead of the old set of links under the pin, there are links to the right as well as under the pin. Instead of having to click on the original pinboard and open a new tab, the pinboard is now on the righthand side and you can navigate it without leaving the page you are on. Once you are done, you can easily go back to your pin feed.
Google+ Gets New Cover Photos
March 14, 2013
Earlier this week, Google+ changed their cover photo size to enormous. Google+ resizes the photo for you, so you can upload a photo of just about any size and it will work. Since it can be a lot easier to find the right photo when you know the actual photo size, here are the actual sizes for each type of Google+ photo.
Week in Review 3/1-3/8
March 08, 2013
This week in review we look at some lighter stuff than usual. First, we take a look at Facebook’s new newsfeed changes and how they will affect your Facebook experience. We will also take a look at the SimCity 5 game release and its ongoing problems with the server crashing.
Facebook for Businesses- Why it’s okay to be “connected to your page.”
February 18, 2013
When you start a Facebook page for your business, you log into your personal account to create the page. Your personal account, along with any others you designate, then become “administrators” of the page with the ability to post to the page, view insights data and interact with other Facebook pages under the businesses name. This is, naturally, a set up that requires trust, and one that makes some organizations nervous. Every now and then, I hear questions like, “Why does my personal account have to be ‘connected’ to my page? Isn’t that risky/unprofessional/etc? How can I separate them?” There are a few different reasons behind these questions. Some are worried about accidentally posting as the page, rather than themselves, or vice versa. For some, it is a matter of principle; they want to keep their personal and professional lives as separate as possible.
Week in Review 2/9-2/15
February 15, 2013
This Week in Review delves a bit more into news of a stranger nature, but relevant news none the less. As we all know, the internet is a powerful force in the world today as it allows people to connect with others from across the globe. That is where our news will start- with the power of connecting on Facebook.
There is a Monster at the End of this Twitter Conversation: 3 Things We Can Learn from Sesame Street's Twitter Marketing
February 06, 2013
So, I was looking at Twitter last Wednesday and I happened to notice an awesome exchange between Sesame Street and Wil Wheaton. Sesame Street started a series of tweets about there being a monster at the end of this Twitter conversation. This is a new take on the popular Sesame Street children’s book The Monster at the End of this Book. As people retweeted Sesame Street’s tweets, there were more pleas from Grover to not retweet this tweet and pieces of the monster at the end of the Twitter conversation were revealed.
Would You Tweet for a Seat?
January 30, 2013
A trend has been gaining momentum in theaters, tweet seats. These are special sections reserved for people using a smartphone to tweet about the performance or show. In some cases, such as the Providence Performing Arts Center, these seats are free. There are many varying opinions on tweet seats, ranging from utter contempt to excitement that some theaters are taking advantage of the exposure that social media can provide.
In some cases, tweet seats have been used for members of the show to tweet information about the performance to the audience. This also allows the audience to ask questions about the performance in real time. Another way to look at this is that the theater has interactive program notes that are tweeted when they are relevant. This is something that could greatly enhance a performance, or it could become distracting. I think of it like watching a movie with the commentary on. In many cases there are a lot of interesting tidbits that you would never know without it, but, in general, I would want to see the movie in its entirety first, and then watch the commentary.
Taking Lessons at Monsters University: Creative Internet Marketing Solutions
January 28, 2013
Although Disney has an occasional hit, it's a sad truth that they have a long history of misses when it comes to sequels, even with the help of Pixar. So when I started seeing previews for Monsters University, I was both excited and very worried. I LOVED Monsters, Inc, and the concept of watching those characters learn their trade in college did sound amusing, but with past examples like Little Mermaid 2, there is a high risk of what I would consider disaster. This is one of a few sequels/prequels that Pixar has coming up, and much of the public seems to share my wary indecision.
While as a viewer I may have concerns, as an internet marketer I am impressed. The advertising campaign for Monsters University is clever, thorough and fun. So how are they doing it?
The Vampire Diaries: Marketing with Twitter That Doesn't Suck
December 05, 2012
I have a confession to make. I love watching The Vampire Diaries. It is, in fact, the only show that I regularly watch live on TV and it is the reason I finally set up my WallTenna. This show in particular has done a great job engaging their fans through social media, especially with Twitter.
