Not every idea that you are going to have for marketing your business online will be a solid gold hit. Sometimes, no matter how awesome they sound to you and your team, your ideas will fail. Don’t worry; this happens to everyone at one point or another.
There is a reason why people need pay per click management. It is simply too easy to set up a Google Adwords (or other PPC) campaign incorrectly or inefficiently.
I recently took over a campaign for a client who had put around 200 keywords into two different ad groups with a total of two ads between them. It is a lot faster to set up a campaign by entering all of your keywords into one ad group like this, but it can really hurt your campaign.
The other day a client complained to me about the money they were spending on their pay per click campaign.
At this point in time, her budget was only $1,000 a month for a national campaign that was performing well. Does anyone else know how you can reach a national audience several times a day at targeted times with a trackable return on investment for only $1,000?
The other day a potential client wanted me to set up a pay per click campaign for them to increase their sales. Of course, I tried to explain that they needed additional analytics on their site to determine the efficacy of the campaign.