Be Smart With Your Smart Phone Advertising: QR Codes Gone Right…and Wrong

QR codes are a quick and convenient way to transfer information to smart phones (or any digital device with a reader). The information encoded might direct users to a website URL, add contact details, offer special discounts and much more. They are often seen in 

magazines and on posters and flyers, where details on an event or product can be transferred. More specialized codes involve supplying extra details on name tags and business cards, free content, menus and more.  Either way, they make for some fun interaction.  

During a recent business trip, I came across a few QR codes advertising various businesses. Upon  study of these QR codes, I noted ones that were genius in their use and ones that, well, weren’t.  Let’s go over a few do’s and don’ts when it comes to using a QR code in your marketing campaigns.