Google announced the launching of a number of new tools for Google Analytics over the past few days, including Google Analytics Real-Time, Google Analytics Premium and a new Google Analytics Interface.  Today I will fill you in on the details of Real-Time and how it lets you access your data in (you guessed it) real time in order to enhance your online marketing and social media marketing strategies.

As you search on Google in the coming days you will start to see previews of all of the sites in the results pages.  This is a fantastic feature if you want to get an idea of the content of a site before committing to visit.

The "Instant Preview" will appear to the right of the search results as a screen shot of the website.  This gives you an idea of the length and type of content as well as its relevance to your search.  By previewing the sites instantly you can save a lot of hassle going back and forth between websites that are either less than ideal or altogether irrelevant.

A number of our clients have asked us a variety of cross browser support questions over the years, so we decided that it would be helpful to write a post that covers the subject.

The new Hunch (www.hunch.com) search portal that was launched on June 15th offers a very different way of finding answers to your questions online.

Many people think that during a recession or a down economy the best thing to do is to cut back advertising spend.  Looking around online will show that some businesses are shifting or increasing marketing spends - (this is actually how many companies got to where they are today as evidenced by . Look a little deeper and you will see that online advertising companies are seeing steady increases in business despite the downturn in the US economy. Why is this the case and what does it mean?

The other day a client complained to me about the money they were spending on their pay per click campaign.

At this point in time, her budget was only $1,000 a month for a national campaign that was performing well. Does anyone else know how you can reach a national audience several times a day at targeted times with a trackable return on investment for only $1,000?

I have noticed an interesting trend in web design that is ill-suited for search engine optimization - I keep seeing sites where the web designer has chosen to create an image out of text. Not just a fancy title or a snazzy 'buy now' button (even we have one of those). I am talking full blown paragraphs sitting right inside an image. Sigh...

The other day I got an email from a client regarding a marketing email they had received from another SEO company. It referenced “backlinks” repeatedly and stated that my client needed more. Indeed, backlinks are extremely important in terms of ranking, but linking is not the only component of SEO. Full search engine optimization service needs to encompass internal work on the website as well as linking campaigns.