Earlier this year Facebook switched over to the Timeline format. In the months following this change, there were multiple changes to Edgerank as well as the addition of Promoted posts. Shortly after these changes, a firestorm started to brew online, first from businesses that rely on Facebook Pages, and later from end users.
Not every idea that you are going to have for marketing your business online will be a solid gold hit. Sometimes, no matter how awesome they sound to you and your team, your ideas will fail. Don’t worry; this happens to everyone at one point or another.
By now, you have probably heard that Facebook is updating all brand pages on March 30th to the new Timeline for Facebook Pages. If you haven’t seen it or if you have seen it and are still curious about the specifics, check out this video presentation that covers just about everything: http://www.learnfacebookpages.com
- New Cover Photo – this 851px x 315px sits at the top of your new timeline and adds a very snazzy header image that you can brand to your page.
- New Profile Picture – this 180px x 180px photo replaces the old profile pic that allowed 540 pixels of vertical space.
- Tabs are now the full width of the page – 810px wide. This is a huge improvement from the previous limit of 520px wide.
Google announced the launching of a number of new tools for Google Analytics over the past few days, including Google Analytics Real-Time, Google Analytics Premium and a new Google Analytics Interface. Today I will fill you in on the details of Real-Time and how it lets you access your data in (you guessed it) real time in order to enhance your online marketing and social media marketing strategies.
As you search on Google in the coming days you will start to see previews of all of the sites in the results pages. This is a fantastic feature if you want to get an idea of the content of a site before committing to visit.
The "Instant Preview" will appear to the right of the search results as a screen shot of the website. This gives you an idea of the length and type of content as well as its relevance to your search. By previewing the sites instantly you can save a lot of hassle going back and forth between websites that are either less than ideal or altogether irrelevant.
A number of our clients have asked us a variety of cross browser support questions over the years, so we decided that it would be helpful to write a post that covers the subject.
The new Hunch (www.hunch.com) search portal that was launched on June 15th offers a very different way of finding answers to your questions online.
Many people think that during a recession or a down economy the best thing to do is to cut back advertising spend. Looking around online will show that some businesses are shifting or increasing marketing spends - (this is actually how many companies got to where they are today as evidenced by . Look a little deeper and you will see that online advertising companies are seeing steady increases in business despite the downturn in the US economy. Why is this the case and what does it mean?