Melissa Kammerer

Melissa is the SEO & Web Project Specialist for Get You Found.

Enjoys writing about:

unique marketing ideas, web analytics, small business marketing tips

Interesting fact:

Is a fire performer, and a member of Safety 3rd Sideshow, and is always attempting to build a new prop or learn a new performance skill. 

Favorite activities:

hiking, camping, poi (fire spinning), hula-hooping, circus arts, knitting, yoga

Favorite authors:

Neil Gaiman, Douglas Adams, Robert Jordan, and Terry Pratchett 

Favorite musical artist:

Enter the Haggis, The Devil Makes Three, The Family, Matt Hill

Who Says Holiday Sales Have to Be Serious?

It has become a tradition for us to blog about creative and unique holiday promotions that really stand out to us.  This year, a card game company caught my eye twice with both their Black Friday “Sale” and a special holiday gift package. 
 

Who should have access to your Facebook Page? A quick introduction to admin access roles.

 

Your business Facebook page is a big part of your online brand identity. It is one of the first places where new potential customers can find you, and where your existing customers can contact you with questions or problems.  Naturally, letting someone have access to your Facebook page requires trust. However, most business owners don’t have time to manage their Facebook posting and marketing campaigns.  Even if you hire a professional social media management company, you’ll still probably want to have an employee with access to your page to handle customer questions. Facebook offers a way to help you balance this need for access and security by offering different types of administrator roles. Here is a quick breakdown of the different roles to help you make your choice.
 
 

Facebook for Businesses- Why it’s okay to be “connected to your page.”

When you start a Facebook page for your business, you log into your personal account to create the page.  Your personal account, along with any others you designate, then become “administrators” of the page with the ability to post to the page, view insights data and interact with other Facebook pages under the businesses name.  This is, naturally, a set up that requires trust, and one that makes some organizations nervous.  Every now and then, I hear questions like, “Why does my personal account have to be ‘connected’ to my page?  Isn’t that risky/unprofessional/etc? How can I separate them?”  There are a few different reasons behind these questions.  Some are worried about accidentally posting as the page, rather than themselves, or vice versa.  For some, it is a matter of principle; they want to keep their personal and professional lives as separate as possible. 

Taking Lessons at Monsters University: Creative Internet Marketing Solutions

 

Although Disney has an occasional hit, it's a sad truth that they have a long history of misses when it comes to sequels, even with the help of Pixar. So when I started seeing previews for Monsters University, I was both excited and very worried.  I LOVED Monsters, Inc, and the concept of watching those characters learn their trade in college did sound amusing, but with past examples like Little Mermaid 2, there is a high risk of what I would consider disaster.  This is one of a few sequels/prequels that Pixar has coming up, and much of the public seems to share my wary indecision.
 
While as a viewer I may have concerns, as an internet marketer I am impressed.  The advertising campaign for Monsters University is clever, thorough and fun.  So how are they doing it?
 

ToolsDay Review: Jing, a free screen capture tool

 

For those new to our ToolsDay series, these posts offer our advice on free or low cost tools for businesses.  Some of them help with specific things like managing your social media, and others are more general.  Today’s tool review covers Jing, a free screen capture tool that we recommend to all of our clients.  I use Jing almost every day, and it comes in handy more often than you might think.  Here are the basics.
 
 
 

Unrealistic Expectations or a Revenge Plan Gone Cold?

 

Combined Target & Neiman Marcus logosAbout a month ago, I wrote about a creative internet and traditional marketing campaign where Target and Neiman Marcus combined forces to create a holiday collection.  The companies got very creative, drafting a mini episode of the ABC television show Revenge to draw attention to their collection.  The campaign drew a lot of attention from the marketing and advertising industries.  The videos continued to draw views, social media buzz and other engagement, but naturally the most important question was how this would translate into sales when the collection was released on December 1st.  Both stores hoped that the collection would improve visitor traffic during a traditional slump between Black Friday and Christmas. 
 
 
 

A Yelp Horror Story for Everyone Involved

 

Yelp logoFor consumers, online review sites like Yelp offer a clear benefit. Researching other customers’ experiences with a specific product or company can be much more insightful than a carefully worded website, list of product features, or even a recorded demonstration.  People have always turned to their friends and family for advice on making decisions. Thanks to sites like Yelp, instead of hearing about one person’s experience with a product, consumers can see dozens of reviews and get a bigger picture. 
For companies, the benefits of Yelp come with risks. Word of mouth advertising, good or bad, is the strongest type there is.  Even if a potential customer understands that one bad review might be a fluke, unfairly biased, or even a flat out lie written by a competitor, that review is still going to give them concern.  And if bad reviews start stacking up…you can find yourself with a costly PR situation to deal with. 

5 Ways to Start Using Your Company LinkedIn Page Today

 

 
No matter what industry you’re in, any small update to Facebook’s company pages seems to get a lot of attention, and rightly so.  You have to look a bit more closely to learn what LinkedIn has been doing to update their company page, but if you’ve been paying attention you know that they have gotten pretty darn cool.   While you may never have as many people following your LinkedIn page or interacting with your content as you have fans for your Facebook page, some companies may find the ones that do have a lot more potential to turn into sales leads.  Particularly if you’re developing a business to business social media strategy, it is well worth it to spend some time exploring LinkedIn.  
 

How Google Analytics Can Help You Choose Blog Topics

 

As part of my recent decision to focus on blogging more frequently, I’ve been looking around for things to help me find inspiration for topics.  Of course, I’m subscribed to several marketing and tech news sites, and those are great sources of ideas, but they are not always inspiring or the most relevant to what we do.  Because I’m generally an Analytics geek, I decided today to look at our Google Analytics account, and as usual I found some great information. There are a few places you can look in Analytics to learn more about your blog.  Two of the most useful areas are your content report, and your keyword report.
 
 
 
 

Target and Neiman Marcus Think Outside the Advertising Box with Revenge Campaign

Target and Neiman Marcus team up for Revenge holiday ad campaignMy roommate is a fan of the ABC show Revenge.  She knows I’m interested in creative and unique ad campaigns, so when she saw the November 11th mid-season finale of the show, she knew I’d want to know about it.  The entire episode was sponsored by two companies, Target and Neiman Marcus. These two companies have joined advertising forces for the holiday season.  While it is common for brands as large as these to spread out their advertising budget to reach the largest market possible, Target and Neiman Marcus chose to purchase all of the advertising space for one episode of one television show.  This in itself is interesting, but the ads themselves are even more interesting.  Instead of running traditional ads, the companies teamed up with the show’s writers and actors to create a story within a story that they called “The Gift of Revenge.”